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The ABC Building is located around Sunjung-Reung which is a beautiful park which has royal tombs of Chosun dynasty in Kang-nam area in Korea. The boastful - glaring buildings in Kang-nam block view from the site to the royal tombs park while the roof of five story building suddenly opens view to beautiful landscape of the park. The building can be regarded as “Architectural Mountain” and the roof terrace as “Architectural Summit” and . People climbs up the building by narrow exterior stair alley. These five stair alleys are cascaded like small stream falls or stepped vegetation wall garden. The passenger meets silent and beautiful sceneries from inside of bricks stair alley wall and outside from the royal tombs park to reach the top of the building.

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In terms of building material, a building starts with laying a piece of brick on the ground. The black brick is the most visible material in the Building. The stair alley wall consists of a steel frame system and dry brick wall fabrication façade without traditional mortar masonry. It creates transparent experience of solid brick wall with multiple brick wall layers. A building starts with a piece of brick was completed with a piece of brick as well.

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Besides of its innovative brick construction method, the potential of this building begins with its simplicity which would be represented by clear layout and building plan, and in the same materiality of the wall. Such as simple frame work or architectural consistency could be a sturdy foundation upon which to develop and contain well-being architectural aesthetic. Architecture is the construction of simplicity and the simplicity of construction, understood simultaneously.

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Floor Plan

Architects : Wise Architecture Location : 695-39 Yeoksam-dong, Gangnam-gu, Seoul, South Korea Project Manager : Lee Jeong Hoon Area : 163.0 sqm Project Year : 2012 Photographs : Chin HyoSook

Wise Architecture

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The Genesis New York Concept has been unveiled overnight to preview what is arguably Hyundai’s most ambitious car yet – a sleek-looking luxury sedan that will battle the BMW 3 Series.

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Inside, the New York Concept’s dash is dominated by an ultra-wide, curving 21-inch screen that incorporates both a circular instrument panel and digital multimedia displays that include a speedo. There’s also a Batmobile-style steering wheel notable for an open top section. The cabin features a prominent spinal centre console that runs from the dash through to the two individual rear seats.

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A hybrid drivetrain sits under the concept’s bonnet, comprising a 2.0-litre turbocharged four-cylinder engine, an electric motor and an eight-speed automatic gearbox. Power and torque outputs of 180kW and 353Nm are quoted, which would put the G70 in the same engine-performance region as specific models such as the BMW 330i and Lexus IS200t.

Hyundai Motor

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Bucket low Taking the basketball hoop with an iconographical approach, Bucket is a versatile structure – by flipping upside down, it can be used as a stool, a ball storage, and a table base. Having observed people’s subconscious tendency of sitting on balls while resting after the game, the steel-frame was designed to playfully exaggerate this action of taking for granted. When the ball is placed on top, the structure becomes a playful, yet ergonomic stool. Bucket also comes in a taller size for the bar stool, a taller storage, and a taller table base.

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Haptic Intelligentsia Bringing Craftsmanship Into a Computerized Technology HAPTIC INTELLIGENTSIA is a human 3D printing machine that allows the user to tactually perceive the virtual object and to directly transform it into the physical. The user can freely move the extruding gun, which is attached to a haptic interface. When the tip of the gun is moved into a surface region of the virtual object, the interface generates forces under computer control, allowing the user to feel and touch the surface of the object. Without looking at the computer screen, the only way to visualize the virtual object is to pull the trigger and extrude the material along the feedback surface. The results are always unique and different, depending on how each user responds to the machine’s guidance. The sense of touch is no longer present in our current screen-based interface. HAPTIC INTELLIGENTSIA humanizes the 3D printing process, bringing the user a tactile relationship to the virtual object.

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Symbiotic Chair. A chair that requires symbiosis between the user and the object itself. The user must balance with their legs to sit down and the chair is obsolete without the user’s presence. As the user sits down, the weight put on the seat counterbalances directly onto their legs. This mutual dependency allows the user to feel empathy for the chair in a most tangible, physical way.

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Template Ruler. 2012. Laser cut acrylic sheet with UV print, 9 1/2″ x 3 11/16″ (24 x 9.3 cm). edition of 10

With a template ruler, consisting of the Apple Inc. logo in different sizes, I investigate the underlying problem of litigation among global corporations. Nowadays, it is not difficult to read or hear about the exhausting lawsuits between apple and samsung. Filing similar federal complaints in different courts, Apple won the battle in some countries, but lost in others. While many people are busy favoring one company and criticizing its rival, I rather focused on the ambiguity of the current intellectual property system. The template ruler literally manifests an action of copying, showing how easy it appears to infringe on a copyright. Just simply trace a logo on anything that you want to turn into an ‘iAnything’.

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Drink Link Sharing through Tea and Conversation DRINK LINK tea set is an exploration of the way we socialize and share around the table. Inspired by traditional tableware, the sets consist of a teapot connected to its cups literally linking each person to one another. Synthetic rope is wrapped around the vessels and hardened through a heating process, while still maintaining flexibility in the linkages to the cups. This arrangement encourages individuals to stay within a certain distance of one another, sharing in drink and conversation.

Homunculus : A representation of a human being, used to illustrate physiological, psychological, or other abstract human characteristics or functions. Joong Han Lee, founder of Studio Homunculus, is a global nomad. Born and raised in Seoul, he then moved to the US. After living in the Pacific Northwest, he studied Interactive Product Design at Otis College of Art and Design, in Los Angeles, California. He now resides in the Netherlands, where he recently graduated from the Masters in Contextual Design at the Design Academy Eindhoven in 2011. Studio Homunculus reflects human nature, in both the present and the future. The studio takes a human-centered approach to provoke a dialogue related to human behavior, psychology, and technology. Its work ranges from products and spaces to interactive experiences and systems, by questioning the essence of our daily surroundings and their semantics.

Studio Homunculus







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