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After receiving a degree in fashion design from Paris’ prestigious Studio Berçot, Goen Jong returned to Korea to launch her eponymous label in 2012 based on her 7 years experience in Paris.

Majoring in lingerie, the designer presents the juxtaposition of architectural silhouette and refined romanticism, reinterpreted by her own feminine touch.

GOEN.J immediately made its headway into the international market, first recognized by prestigious retailers such as Opening Ceremony and Harvey Nichols Hong Kong.

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In 2014, despite being an emerging designer brand, the label entered in all branches of Barneys New York and has rapidly reinforced its standing across Europe and the US.

All of these extraordinary achievements have been made without any marketing or runway shows, but purely attributed to her own design and aesthetics. It encapsulates romantic but contemporary attitude at the same time, adding up a fresh perspective to the familiar and ordinary.

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She draws inspiration from unexpected harmony found in contrasting elements. The balance between delicate and structural design is further highlighted by her thoughtful approach to the visualization of vitality.

She attempts to leave powerful impact by considering dynamic movements of womens body rather than focusing on static designs. Goen.J is now carried by high-fashion retailers both online and offline, including Net-a-Porter, Farfetch, Barneys, Selfridges, Liberty,Bergdorf Goodman, Moda Operandi, Shopbop and Yoox. Named as the winner of 2017 12th SFDF Awards, the label secures its position as one of Korea’s representative global brands.

GOEN J

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DC COMICS BATMAN (XL)size

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KFC PAPERTOY

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Brown Breath F/W collection edition

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Kiehl's Mr.Bone

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1984 X MOMOT COLLABORATION

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MOMOT STAR WARS PAPER TOY

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IRONMAN 3 RETURN WITH PAPERTOY

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Kleenex Toy Friends

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MARVEL X MOMOT COLLABORATION DARK SERIES

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MOMOT X DISNEY PAPER TOY SERIES #2

‘MOMOT’ is an acronym for ‘Nemo Nemo Robot’. (Nemo means rectangular in Korean.) Momot, the culture brand, was created in the purpose of distributing ‘Paper Toy Culture’ in Korea and to show how these toys can be an entertaining element to all ages. MOMOT is not only having its collaboration projects with international brands and artists but also maintaining the product development along the promotions and technical supports

MOMOT

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VFW SS18 Femme Fatale Meets Tomboy CHAEnewyork

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NY FW/ SS Femme Fatale Meets Tomboy CHAEnewyork

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NY FW / SS 19 Femme Fatale Meets Tomboy CHAEnewyork

CHAEnewyork is a New York based luxury high-fashion womenswear brand that aims to empower women through attire and seeks to create “YOUNG & WILD CLASSICS," by combining past and present elements. CHAEnewyork is focused on Tailoring based silhouette and luxury high-quality European Men's clothes.

CHAEnewyork was founded in 2017 by Carolina Chae Yoo, the creative director, founder and graduate of Parsons the New School for Design with BFA Fashion Design Degree. Born in South Korea, she spent her adolescence in the states until she decided to move to New York for her education and began her career working at luxury brands such as Alexander Wang, Michael Kors collection, Sally Lapointe, and Lie Sang Bong.

CHAEnewyork







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