Gregory Guillaume, Chief Designer at Kia's European styling base in Frankfurt, says "[It's] an emotional and muscular car aimed at delivering pure fun and performance for today's city-based enthusiast driver. The potent shaping displays a balanced and refined outline within a compact overall shape and the tiny front and rear overhangs enhance the balance within its proportions."


Kia has taken a stab at the sport hatchback segment with its Provo Concept. Unveiled at the 2013 Geneva Motor Show, the machine features menacing styling that could give the Mini Cooper or Citroën DS3 something to sweat over.



Kia says the concept features a hybrid drivetrain comprised of a turbocharged 1.6-liter four-cylinder engine with 201 horsepower that spins the front wheels, while a 44 hp electric motor can add extra thrust to the back rollers when necessary for simulated all-wheel drive. The setup can also provide electric-only propulsion at low speeds.



Designer Juun.J titled his spring/summer 2014 menswear show “UNUNIFORM”. The concept of the collection, according to the show notes, was for the house to disintegrate “the barrier of the ‘familiar’ by breathing new life into an already told story”.




The designer attempted to do this by bringing together polar opposite ideas of dress. Say sportswear and business attire, or oversized and fitted. He even took on blurring the line between masculine and feminine dress. 


Juun.J

Cutlery design focuses on getting food in bite-sized morsels from the plate to the mouth, but it could do so much more. The project aims to reveal just how much more, stretching the limits of what tableware can do. Focusing on ways of making eating a much richer experience, a series of dozens of different designs has been created, inspired by the phenomenon of synesthesia. This is a neurological condition where stimulus to one sense can affect one or more of the other senses.

An everyday event, ‘taste’ is created as a combination of more than five senses. Tasty formulas with the 5 elements – temperature, color, texture, volume/weight, and form – are applied to design proposal. Via exploring ‘synesthesia’ if we can stretch the borders of what tableware can do, the eating experience can be enriched in multi-cross-wiring ways.



The tableware we use for eating should not just be a tool for placing food in our mouth, but it should become extensions of our body, challenging our senses even in the moment when the food is still on its way to being consumed. Each of designs have been created to stimulate or train different senses – allowing more than just our taste buds to be engaged in the act and enjoyment of eating as sensorial stimuli, therefore it would lead the way of mindful eating which guides to rediscovering a healthy and joyful relationship with food.

The materials in the design currently compose of metal, plastic and ceramics. Each material possesses its natural temperature, which works in harmony with the intent of the design.  From the thickness of the handle to the volume mass of the spoon, it evokes a different effect. Weight distribution changes according to the thickness and the volume affects the sound vibration. Each of these features is subtle but in combination, they harmonize into enhanced tasty effects. As for the specific workings of the features of the design, it could be understood through the elaboration of the five elements – temperature, color, texture, volume/weight and form.

Jinhyun Jeon


Evergreen Tower    2001 Multi slide projection, c-print, 32 family portraits

Jung Yeondoo is one of Korea´s outstanding photo artists. He photographed people enjoying ballroom dancing in their spare time in the 2001 work "Borame Dance Hall." In the triennial exhibit, "Evergreen Tower," he selected 34 households from within typical rented apartments, took photographs and created artworks out of them.

The Korean photo artist Jung Yeondoo is portraying Korean and Asian life styles. His artwork entitled the apartment "Evergreen Tower" of Gwangju in Korea, has drawn substantial focuses to the local media and the art community. "Evergreen Tower" is a work of thirty-four families´ portraits of the same apartment.

This work has presented different family living style and social background from one typical public housing. Through his work, Jung has came across the discussion of hierarchy, space and status of life. Jung tried to arouse people´s consciousness on life and desirous of inner paradise by taking the opportunity of acquaintance with the resident, the congested living space and the similarities of live experience.

He has made a Hong Kong version of ´Evergreen Tower´ of his perception of Hong Kong society. The work will take place in local public housing estate with more than fifty invited families to take 8¨x10¨ "free of charge" priceless family portraits. The exhibition will be entitled to the estate´s name. It is to foresee the exhibition will bring the cultural of Hong Kong public housing estate to be one of the bookmarks of the world art history. This program actually has already aroused the housing estates residents respond and applause. It is a valuable chance to provide a family gathering opportunity by giving a free family photo taking in such special purpose.


Yeondoo Jung



13 F/W LOOKBOOK

Han hee Kye

The B-segment designation is a European class of cars that are "bigger than a city car but smaller than a small family car." Kia is after this growing market as Europeans choose to downsize in favor of smaller cars with funkier design attributes.

The hybrid-drive Niro Concept is powered by a revised Kia 1.6 liter T-GDi engine that delivers 158 hp to the front wheels via a 7-speed dual clutch gearbox. This is backed by an electric motor capable of delivering 33.5 kW (45 hp) to the rear wheels when conditions require.

Designed at Kia’s Design Studio in Frankfurt, the Niro is suitably compact for the urban lifestyle, measuring 4.2 meters (13.8 ft) long, 1.8 meters (5.9 ft) and 1.6 meters (5.25 ft) tall – just slightly smaller than the 5-door Soul.



One design characteristic sure to draw attention is the Niro’s dihedral doors. Normally found on the likes of Lamborghini and other exotics, these butterfly doors swing up and forward over the roof, giving plenty of space for access to the concept cabin. Milled Plexiglas mirrors are inset into the side windows and sport built-in cameras.

Inside the Niro, one piece clam shell seats lined with “Orbit Silver” material feature alongside anodized aluminum and leather trim. Twin posts jutting out of the center console house the start-stop button, transmission switch and an adjustable ring for volume control.

The digital instrument panel can be formatted to the driver’s liking with the option to display additional information on the center console-mounted screen.

A split rear bench in the back allows for 2+2 seating and can fold down to increase storage in the carbon fiber cargo deck. The Niro also has a nifty little trick when loading groceries – the rear hatch features two-part lighting that when opened raises only part of the light cluster in order to improve cargo visibility in the dark. The secondary cluster of lights remains in place to improve safety and visibility against oncoming traffic. This light concept could actually prove to be useful given Europe’s many narrow, dimly lit inner city streets.

Kirk is a very light chair made from aluminium for indoor as well as outdoor use. The concise alignment of the bending edges and sharp profiles result in a fascinating contrast while the generously built shell of the chair is very comfortable to sit in.



The aluminium, made from a special alloy, is bent accordingly into the shape of the seat shell before the edges are being folded to increase stability. The seat shell resembles a lightly formed sheet of paper loosely hanging in a framework.



project assistant: Malte Westphalen, Magnus Ruchhöft producer: Vial

Patrick Frey







ⓒ copyrights 2003-2016 Designersparty, all rights reserved. all material published remains the exclusive copyright of Designersparty.