Diverse
Typeface as Drawing Tool, 2007
Poster, 700x1000mm, Graduation project in Kookmin University


Diverse is new typeface as drawing tool. It is consist of 3 style from herbert bayer's "Universal"

Herbert Bayer’s “universal” is a famous modern typeface. It is only consist of “straight line” and “circle”. But It is not really get out of hand writing from old age. nevertheless his concept of typeface is curious untill now. For example 1.geometric foundation 2. each letter, resulting in a synthetic construction of a few basic elements. But limitation of “universal” is that it can’t express various style for universal people. The real meaning of universal is various not just one style. So I proposal new ways to express various style better than “universal”. It is called as “diverse”.

Goo Ryoung Kang




Kisess pills

You can give a present that kisess pills for your lover who is catch a cold.
the lover can pick and choose each kisses pills according to he or her sy-mptom.  (Pink:A nasty cold, Blue:A nose cold, Green:A sore through) and also  they can take away the  bitterness from  taking a real chocolate with silver color kisses.



Candy pills

A patient have a right to know their pill's information, effect and prescription.
This Pills are wrapped in candy's paper, so the patient can naturally recognize the pill's information. also they are albe to easily know what kind of pills whenmissed their packet of medicine or prescription.



Placebo Pills - ‘You are getting better day by day.’

The more you take the tablets,the more the tablets are getting smaller. The tablet is the same effect,only different size between them. The psychological effect of takeris great for size of delicate differnce. The taker can feel the psychological change that they are getting better according as the tablet become smaller. Such Placebo effect actually help patients to be restored to physical health and psychological health.


Jaehyoung Hong



the 2nd Solo Exhibition 2007.6.27-7.10 

Teastory of Beautiful Tea Museum






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