Terra Nova AW12 collection



THE COLLECTION: “The primary inspiration for spring/summer 2013 is Stanley Kubrick’s seminal movie 2001 ‘A Space Odyssey’. It was made in 1968, when 2001 seemed such a long way off and I love the view of the future that the film portrays. I have also taken inspiration from the 1966 film ‘Blow Up’ directed by Michelangelo Antonioni, about a photographer who believes he may have witnessed a murder and unwittingly taken photographs of the killing. It stars the incredible sixties model Veruschka, with whom I am currently obsessed.”

Womenswear Spring/Summer 2013



Womenswear Spring/Summer 2012

Born and raised in Korea, Eudon Choi began his career in menswear before accepting a place upon the Royal College of Art's prestigious MA course in London. Choi's graduate collection attracted the likes of Sienna Miller and Jade Jagger as devotees of his beautifully structured pieces. Choi took a position as senior designer at Twenty8Twelve before leaving in 2009 to launch his own label. Eudon Choi has gained many influential fans including Sophie Ellis-Bextor, Davina McCall and Lucinda Chambers who recently commissioned a one-off piece for the pages of VOGUE.
As well as having his pieces appear in Stylist, Marie Claire and Elle. Choi was awarded the title of Vauxhall Fashion Scout's Merit Award at London Fashion week 2010.

Choi has also won the Lycra Style Emerging Talent Award at the WGSN Global Fashion Awards 2011. Eudon is a winner of the BFC Elle Talent Launch Pad and this year has made his first full scale London Fashion Week debut.

Eudon Choi