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Gyo Yuni Kimchoe is the winner of the spring/summer 2015 Fashion Scout Merit Award.

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The designers will be awarded a fully sponsored catwalk show which will take place at Fashion Scout London during London Fashion Week next month. Previous winners of the award include David Koma, Eudon Choi, Agi & Sam and Georgia Hardinge

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Gyo Yuno Kimchoe is a design label created by Gyo Kim and his partner Yuni Choe. The Korean duo started out at Parsons School of Design before moving to London and studying at Central Saint Martins. The Fashion Scout deciding panel is made up of industry experts including Hilary Alexander, Rebekah Roy and former winner Phoebe English. “We are so honored to be selected as the winner, the Merit Award is the best opportunity for new designers to show their vision and creativity” commented Gyo Kim.

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“We are more than happy to be part of CFE’s Fashion Pioneer program. Running a fashion business requires much more than designing and making garments. Since we launched our label, we have faced so much difficulties and problems in various areas and CFE’s Pioneer program and its support will be such a huge help for us to overcome those problems and grow as a sustainable business. We cannot wait to see what we could learn from it and what we could achieve with its support. We also would like to say big thanks to CFE and its team for supporting young designers like us! “

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Gyo Kim and Yuni Choe are designers behind the label GYOYUNI KIMCHOE. Both from Korea, met in New York City where Gyo Kim started studying fashion at the renowned Parsons School of Design. They moved to London for Yuni Choe to start studying at the distinguished Ravensbourne College of Art London, and Gyo Kim continued at prestigious Central St. Martins. Under the philosophy behind the creative direction, 'Respect of Life and Nature', the designers care about environmental problems, social issues, exploitation and animal cruelty. Set their goal to change the world positively through fashion, they create new eco friendly fantasy and sustainable muse through their collections.

Gyo Yuni Kimchoe

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S/S 2015 "American Dreams"

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S/S 2015 "American Dreams"

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S/S 2016

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F/W 2015

LOW CLASSIC, which has classic and wit at the same time, is based on classic representing beauty and fashion of women in a young and creative manner. It positions itself as a new designer brand with sophisticated material, classic silhouette, and fresh details. Rather than pursuing exaggerated artistic element, it focuses more on practical design developing new and unique material every season and pursuing simple but not too simple natural beauty.

MYOUNGSIN LEE who leads LOW CLASSIC graduated from Design Department of Konkuk University in 2008 with bachelor's degree and established LOW CLASSIC in 2009. In addition, she was influenced by her background of Seoul, Korea because she is a woman in her 20s living in Seoul. But she also puts exotic and realistic feature of Seoul.

Low Classic

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Hee Lim is a Korean American designer based in Brooklyn, NY. In 2006, he moved from his hometown of Chicago to New York to attend Parsons the New School For Design where he received a nomination for Designer of the Year in his final year of study. He developed his professional career by working alongside Wayne Lee of WAYNE as a design assistant and other numerous opportunities freelancing for private labels. Currently he is focused on his new project, hee.lim.

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The hee.lim design aesthetic evaluates different forms of shelter in relation to the human form. It explores the concept of a garment as an entity other than clothing, that can compliment both men and women through a futuristic narrative of dress. Inspired by technology and theparanormal, the designer collection investigates the different functions of outerwear and its ability to transition into a model of shelter. To articulate this metamorphosis, synthetic fabrics are juxtaposed with effortless knits.hee.lim utilizes a fresh approach to how clothing can interact with the body through comfort, sophistication, and a little bit of edge.

Hee Lim







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