London Fashion Week: Heohwan Simulation Spring-Summer 2013

AS winner of the prestigious Vauxhall Fashion Scout Merit Award, this season was Heohwan Simulation's time to shine. Established by Korean-born Hwan Heo just two years ago in 2010, the confidence and attention to detail in every look was impressive for a label in such early stages of infancy.

Currently in the third season of a ten-year vision - where each collection is inspired by Heo’s critical viewpoint of the history of fashion – today’s show was the amalgamation of a good few decades: Sixties shift dresses, Eighties Alaia-like perforated leather panels, and Nineties androgyny by way of oversized silhouettes, dropped shoulders and precision-cut tailoring.

LOOKBOOK SPRING SUMMER 2013 - Heohwan Simulation

These references were neatly pulled together by what has become something of a trademark – a multitude a textural contrasts. Perspex appliqués and leather panelling paired with floaty silks imbued the collection with depth, and evoked an overall feeling of tough femininity that was certainly the most successful element and lasting impression of the show.

LOOKBOOK SPRING SUMMER 2013 - Heohwan Simulation

This young label showed today that it is a worthy successor to the likes of William Tempest, Hermione de Paula, and David Koma – all previous winners of the award. We look forward to seeing it develop its identity further as it moves towards its fourth season in February.



SHIN 2012/13  Garden of east
Model : Helena Oun
Photographer : Hyunwoo Jung

Inspired by paintings of South Korean landscapes, Yeashin has created a world of her own filled with colourful playful dresses with silhouettes and details borrowed from the 60′s.

Womenswear designer, yeashin kim has launched her brand 'SHIN' in 2011. yeashin graduated London college of fashion, she was born and bought up in South Korea until she decided to base in her brand in London.

​​The brand Shin’s basic concept is derived from the mixture of England 60’s outfits with the Korean’s traditional outfits.The varieties of materials together with details of clothes giving witness are emphasized.The mixture of girl’s bubbly and lively look with the well-used colors creates a elegant outfit which is the uniqueness of Shin’s design.
She focus on clothes detail. that is make she's clothe more deeply and differently then the other style.

Yeashin Kim

Komakino, presented for the first time in Paris Fashion Week his SS 2013 collection.
The main reference to created his collections is the military wear mixing streetwear details into something more contructed and tailored. His last collection, SS2013, is marked by de-constructed protective vests and constrictive straps, tailoring in a basketball silhouette, inspired by the recent sportswear collectio .

The London-based design duo of Federico Capalbo and Jin Kim prefer not to rely on seasonal themes,
on the premise of a bold continuity through their aggressive menswear label Komakino.

Since 2007, the pair have worked with an inspiration of international subcultures (think new wave music, 90s grunge and the codes of uniform) to offer a refined edit of streetwear with striking details, somehow violent in undertone yet realised with a subtle finesse.

Lookbook Photography : Rémi Lamandé
Styling : Niklas Bildstein Zaar
Grooming : Karin Westerlund
Model : Jakub Nowocien at The Right Stuff
Photographic Assistant : Vanessa Munier
Styling :  Assistant Sacha Quintin


NYFW SS 2013

NYFW FW 2012

NYFW SS 2012

Park choon moo

2012 FW AD Stella tennant


Runway - Spring 2013 Mercedes-Benz Fashion Week

NEW YORK, Sep 2, 2012/ — SON JUNG WAN creates practical, compact and sleek silhouettes, by using a minimalist approach to New York’s taste and sensibility.

Romantic, retro and glam elements are portrayed using beautiful fabrics that give a light and feminine feel to the garments. Her Spring/Summer 2013 collection titled, “Rhapsody Under the Sun,” is inspired by Spanish Artist, Joan Miro’s “Everything Under the Sun.”

Son Jung Wan’s instinct for juicy color combinations and fabric manipulation was on full display. The show opened with loud bursts of canary yellow in basic flowing shapes, interspersed with fading yellow-to-orange dyed dresses that were delicate in weight but bold in color a lovely balance and two very fresh looks. “Adventures in textiles” came next, featuring four looks cut from thick, heavily-stitched tweed in alternating pink, blush and cream with frayed edges, loose threads, multicolored jewels and rows of sequins.

Runway - SS 2012 Mercedes-Benz Fashion Week

Runway - Fall 2012 Mercedes-Benz Fashion Week

Son Jung Wan

Jin Kay - In Praise of Shadows 2012

New York, July 10, 2012 – Jin Kay is proud to present his first collection in New York City. The pre-fall women’s ready-to-wear collection is inspired by the book In Praise of Shadows and it has been recently distinguished with the 2012 Designer of the Year Award from Parsons The New School for Design in New York.

This pre-fall women’s ready-to-wear collection is inspired by the book In Praise of Shadows by Junichiro Tanizaki. The book was written in the 1930’s and it compares the definition of beauty between East and West. While the Western World celebrates the beauty that’s exposed and revealed, the East rejoices everything that is hidden, quiet and mysterious.  This collection is a compositional analysis of all those ephemeral elements and it is an exploration of the diverse and unique qualities of shadows.

Some shades in the collection are multiplied and distorted by the reflecting surface, and sometimes they can seem to have contradictory qualities. They can appear to be heavy and fragile, obscure and light, organic and rectilinear, solid and porous. All these different qualities create compelling compositions of depth, light and monochromatic hues.

The color scheme of the collection is based in a limited palette of black tones, with an emphasis on lightness, transparency, and intricate details. Black can be defined as a color that does not create or mirror any light. It absorbs all the light around and it enhances the pure study of shadows. Meticulous detailing is subdued and integral to the nature of the fabrics being assembled, rather than exaggerated.

Fashion Designer, Jin Kay (Jin Woo Kim) was born and raised in South Korea. During his early years in Seoul, Busan, and Long Island he developed a creative sensibility that is rooted in a very conceptual and poetic design philosophy. His appreciation for art and design evolved and expanded after relocating to the highly competitive cultural scene of New York City.

Jin Kay

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