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The collection is titled “Adrenalin & Dysfunction,” and Joon specifically found inspiration for it in Berlin’s cycling culture and the sprawl of bright construction sites spread throughout the city. This is translated into a slew of neon jackets and floor windbreakers wrought from merino wools and custom dyes. The dual words in the line’s title are the only graphics that appear in the collection, and the closest semblance to a print is the repeated use of thick stripes throughout the array of shirts.

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Elsewhere, the collection is grounded by pieces like retro-leaning sweaters, loose-fitting overalls and tight-fitting athletic shorts, all of which are common fare for the Berlin dance floor

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PLYS elevates the humble role of knits and offers an alternative uniform to the modern consumer.

playful in APPEARANCE and Created with both genders in mind, the technical construction methods and quality fabrication is the backbone of each garment. Through extensive testing, our superfine merino wools have been manipulated and strengthened to prevent pilling and ensure longevity. The beautifully saturated colors are custom dyed for an eye-catching luminosity and are a plys signature.


The LIE Fall Winter 2018 Collection derived from images of icy white glaciers, the arctic blue skies, and multi-colored northern lights reflected against the clear night sky.

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Designer Chung Chung Lee was highly inspired by the styling, shapes, layers, and textures of the Inuit Tribe that resides within this region of the Arctic and incorporated these techniques into his Fall Winter Collection alongside the signature LIE design aesthetic as the base of his collection. High waisted athletic crepe trousers, plaid ruffled blouses combined with oversized coats defines LIE’s signature ‘femine- athleisure’ styles.

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This season’s color story originated from the serene skies and aurora of the northern lights in hope to illustrate nature’s immense beauty and remind us to stop with our busy daily lives to appreciate the planet that we inhabit. Shoes and handbags collaborated by Modern Archemist and Boulhous.

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Since its launch, LIE has grown to include two free standing stores in Korea, multiple pop-up shops throughout Asia and a permanent section in the flagship LIE SANGBONG Concept store in New York’s Meatpacking District. The line is distributed across the globe including select boutiques, specialty shops and department stores.

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Chung Chung Lee was born and raised in Seoul to renowned designer parents who founded the legendary Korean fashion house LIE SANGBONG. Having access to the atelier since the age of six, runways and various fashion week events across the globe since the age of 14, Chung Chung was raised in an environment that fostered creativity and encouraged experimentation, hence his innate inclination toward the arts. Tagging alongside his superstar fashion designer father on his inspiration trips to exotic places such as India and Africa, practicing artistic freedom was a large part of life for Chung.

Chung Chung Lee

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Chae Yoo is founder, Creative Fashion Designer, and stylist. She is leading her own collection line “CHAE newyork” based in New York.

She is Parsons the New School of Design graduate, and she has worked for New York based high-end designers such as Michael Kors, Alexander Wang, Sallly Lapointe, Lie Sang Bong and so on. Her collections were displayed in New York and Italy during fashion weeks.

Her latest FW17 collection has been selected as Golden Award Winner of A’ Design Award & Competition in Italy.

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CHAEnewyork mixes high-end, exceptional and comfortable fabrications to create most edge and easy fits in the collections that complement the modern and tailored based silhouettes. The collections are designed and produced in new york, US and seoul, Korea.

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A director and designer of CHAE newyork, Chae Yoon Yoo is born in Seoul, Korea and lived in New York, us. She graduated with a BFA Fashion Design from parsons the new school in 2016

Chaeyoon Yoo

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