LOBOT (DESK LAMP)  "I will see what you see."
As a designer, Jinseok always thought about presenting stories to people in a uniqe way through product design.He was inspired by the movements of the humanoid robot and mechanics from movies and comic books and tried to give life and emotion into a desk lamp design. LOBOT means "Lighting" plus "Robot" as well as a "Robot" designed by "low tech".



LOBOT is a desk lamp with LED lighting source. Its simple design with anodized aluminum body will match with modern task environment. The body is designed to easily adjust and optimize for a particular task situation by well-engineered hinge system. LOBOT is the initial and iconic product of the line up from studioLOBOT.



Jinseok Hwang is a Senior Industrial Designer at frog design.
Jinseok holds a BFA degree in Industrial Design from Hong-Ik University in Seoul, South Korea, and worked in Korea and Hong Kong prior to relocating to the USA. His design experience spans a wide range of projects for various industries including consumer products, consumer electronics, packaging design, furniture design, and transportation design.



Jinseok worked for a number of internationally recognized design agencies and manufacturing company, including Arnell Group, Vtech, and Design Continuum. Clients include Chrysler, Comcast, Haier, Jeep, LG, Motorola, North Face, Pantech, PepsiCo, Philips, Samsung, Siemens, and Under Armour. Jinseok's work has been awarded with numerous international design awards including the Next Generation Designer by Korean government in 2010 based on his portfolio of past work. Other highlights include: LG International Design Award, Korean Good Design Award, and the "SAFE" Exhibition at Museum of Modern Art, New York.

studio LOBOT



ICFF 2011 – Wood Peg furniture system by Studio Gorm

Studio Gorm (John Arndt & Wonhee Jeong) released Wood Peg, a furniture system takes its inspiration from diverse areas, Shaker furniture, tradition Korean hung table, and the lowly broom handle, and mixes them into an exciting new product.



The system, which stores neatly on the wall mounted peg rail, includes table tops, legs, lamp parts, stool tops, can all be assembled without tools to fit almost any need. Studio Gorm used solid Douglas Fir, Hemlock, Oak, Ash & Walnut Hickory to give Wood Peg variety in color without the need for additional coatings.

Studio Gorm

“House on the table” is a personal office table.
Wood, Steel average  1800 x 1800 x 2200(mm)

People have a desire to have their own room or special space. When they are children, they play with doll houses, in toy houses or in tree houses. After they grow up, the shape is different, but they still want their own special space like an office fit for a boss. However, much too often, their space becomes as dry as dust.


Sometimes they hide or forget their childlike thinking consciously or unconsciously. Many are concerned about what other people see or they are taught that adults should behave like adults. However, you can find that adults thirst for and feel comfortable with childlike thinking. I would like to take from children's memory that which is deeply placed in their mind. By doing so, I want to make the office a more comfortable and delightful space for work.

“House on the table” consists of 1 table, 4 walls and 1 roof. You can choose your preferred walls and roof from diverse designs. Each of the walls has its own function as a wall itself, with a bookshelf, with the windows, and with a drawer and a door which are in the office.

Mr. Chair Cowhide, Metal  884 x 872 x 1077mm

During our research of chairs, we found that armchairs and men have a lot in common, Men have arms, skin, and muscles and comparatively, armchairs have arms, leather and cushion. Mr. Chair shows the commonalities with a dignified wit.

Soo Jin Hyun







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