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MOPMOB 24/28 MOPMOB #01 - Wooden handles(Pine), Polyester string, Aluminum pipe, 800 x 425 x 1100 mm

MopMob 24/28 is a project to develop unconventional ways of build furniture through conventional materials. An array of wooden handles is the basis for the construction. By wrapping these elements around a top and a base the cabinet is formed.

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Photography by Hironori Tsukue

The handles are connected with strings to create a flexible wall. This flexibility allows for a range of alternatively shaped cabinets to be created by only changing the form of the top and base. Not only a flexible and distinctive surface, the construction method allows for the furniture to be flat-packed. Even the door hinge and borderlines are merged into the handles. '24/28' is taken from the two standard diameters for mass produced wooden handles. In the project it also represents a measure of strength for the construction.

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TORSO, MOPMOB #02 - Wooden handles(Pine), wire, Aluminum pipe, 845 x 430 x 1200 mm

Objects can be used in different ways, substituted as a whole or as part. By changing a component or the usage of the object, it can break conventional perspectives and create another value. In the project Mopmob, the idea started with changing the life of broomstick. The wooden handles are a unit of mass production, the production of the module marks them as a standard form to be used as a tool and not being a suitable material for furniture.

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TORSO, TOWERS, MOPMOB #02

TOWERS, MOPMOB #02 - Wooden handles(Pine), wire, Aluminum pipe, 695 x 415 x 1460 mm

Photography by Martin Bruun

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HAT lamp, Object to IMAGINE - 3D tex (Polyester), Non-woven fabric (PET), Color braided cable, 69 x W 60 x H 25 cm

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Photography by Stephanie Wiegner

This hat-shaped light replaces the conventional lampshade with the shape of a hat that bears formal similarity. This allows functional satisfaction while guiding users to freely imagine on the basis of images associated with hats. The product was designed in an expectation that such imaginative images can generate values beyond visual aesthetics.

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Mars, Hwasung Yoo, set up independent design studio, BYMARS and has worked in the product design areas based in Stockholm. It undertakes in experimental projects based on designer’s inspiration as well as assignments serving market demand, mainly focusing on daily objet. BYMARS pursues diverse experimental projects through exhibitions at design fairs or galleries while continuing with practical design through collaboration with design firms. Recently, he has been chosen as the ‘Next Generation Design Leaders’ by KIDP (Korea Institute of Design Promotion) and his work has been awarded as ‘UNG8’ which is juried Swedish young design by Svensk form (Swedish form/design institution). In 2012, Elle deco France published his works and him as a 'Lab talent' on the Elle deco LAB. Before arriving in Stockholm, Mars gained insight and experience in large scale industry & mass-production while employed as an in-house designer at design center of GM (General Motors) Korea.

Mars HwaSung Yoo

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urban plants, ash, walnut, painting, 2016

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cityscape, 2017

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architectural objet, ash, maple, oak, walnut, painting, 2017

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‘story collection’, a furniture series consisting of two chairs and a side table. influenced by the shape of traditional korean stone pagoda used to build religious temples, each piece is crafted with a story that develops as a stair-like design. story chair, maple, painting, 2017

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story chair, maple, painting, 2017

particularly, every ‘story’ shaped by studio gidoo is segmented into careful proportions that bring out the visual and aesthetic qualities of the collection. for that to be realized, the team has invested a lot of time in reinterpreting the classic beauty of the stone pagodas with contemporary tones — ultimately revealing a timeless piece. the geometric straight lines and curves, for example, take away any unnecessary distraction from the decorative elements. furthermore, by excluding oblique and free-form features, the chair and side table generate a fairly restrained vibe — exactly like the stone pagoda.

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when looking at the chair from front, the vertical layers of the legs, the horizontal joinery supporting the seat and the circular section of the upper armrest are all suggestive of a pagoda or tower-like silhouette. this is also visible from the side where the horizontal joinery is projected over the leg line to create a cubic effect. unlike a prevalent wooden design, the armrests are intentionally thick which provokes a visual pleasure with unfamiliar proportions and a comfortable support for one’s waist. in addition, the surface of a rear leg supporting the armrest is designed to be relatively wide — creating formative consistency as well as structural stability.

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story table, maple, painting, 2017

for this series, the studio has developed a contrast between maple and black colors over the layered legs. the side table’s horizontally wide upper plate is supported by a cross-shaped member and four legs — two of which are higher than the others thanks to a bar diagonally traversing the flat surface. most importantly, this piece should be easy to move around the house; for this reason, the upper bar will be a handle for convenient trasnportation. all products are made from maple wood and traditional wood joinery without any ironwork — to ensure greater durability.

Gidoo Song

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Former Lazy Suzy table 2015

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Matteograssi Looby armchair 2014

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Patricia Urquiola Chair

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Emmebi Mun table 2016

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Irenuffici Console 2008

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Bosa Ceramiche Kong Ki Base Collection 2000

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Cassina Met sofa with Piero Lissoni 1996

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Cassina On – Off side table with Piero Lissoni 1996

Product Designer, Interior designer, Art ditector. Born in Seoul ,Korea she currently lives and works in Milan, Italy. In 2002 she started own design firm,after having worked for several years with Piero Lissoni Associati in Milan. Numerous collaborations in Industrial design, Fashion, Fair exhibition, Architecture both European and Koreans.

Clients include:, Cassina, Matteograssi, Pamar, Euromobil group, Emmebi, Orizzonti, Omnidecor, Bosa ceramiche, Fasem, Enrico Pellizzoni, Iren uffici, Former, Decotec, Ergogreen, Mariella Rosati, N30 Via della Spiga boutique, Ekaterinbug Potrovsky mall, Anneclear, Pacific restaurant milano,Tutto vetro, Firetrap, Piazza Sempione, Sergio Rossi, Mantero Spa, LG Electronics, Samsung Electronics, Samsung fashion company In milan.

Sungsook Kim







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