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Audi Rocking Horse, "The purest form of a Rocking horse" Audi design challenge 2016 - Finalist (top 4), carbon fiber

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Audi for my child. We saw a sentimental side of Audi. Everybody may have a memory of pretending to drive sitting on the driver’s seat of their father’s car at least once as a child. Children yearn for their parent’s car. We began making a design with a keyword of aspiration and we decided to design Audi only for children and Audi children could operate by themselves. We made a conclusion that the item satisfying both things was rocking horse. Material and production method, Use of carbon fiber.

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Audi design challenge 2016 - seoul, korea

The material is the carbon fiber. As the carbon fiber is light and intense, it is commonly used for the transport machines. It is a material harmonizing with the furniture for children because it is light and strong. But the biggest reason we chose the carbon is because it was a material that could express the slogan ‘Progress through technology’ by Audi and it could raise the completion of the design.

jang won / kim young min

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BLOSSOM is a concept product for the product brand LEXON. It is a portable Bluetooth speaker with 360 degrees listening experience, in the form of a beautifully blossomed flower that's been simplified into geometric shapes of a cone and a cylinder. The audio produced from the bottom-up is projected in all directions by the cone shape.

This example of using design as a function, rather than relying on complex engineering and technology, is best fit for the product brand LEXON. BLOSSOM’s iconic shape becomes a beautiful addition to an interior design, and it has been designed with LEXON's brand identity in mind.

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BEBOP design studio which is based in Seoul, Korea created a portable Bluetooth speaker with a charming title — BLOSSOM. Probably by the name, it is not hard to recognise where the main inspiration came from.

The object was designed in the form of a beautifully blossomed flower that’s been simplified into geometric shapes of a cone and a cylinder. The speaker is both aesthetic and functional. The audio which is produced from the bottom-up is projected in all directions by the cone shape, which allows putting all the constructional elements inside the shape.

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BLOSSOM was created for the product brand LEXON. The design team gave a lot of attention to the visual look of the product so that it could reflect the style of LEXON. BLOSSOM’s iconic shape becomes a beautiful addition to an interior design space. The goal of this project was to find a balance between a clean iconic design and unique functionality.

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The audio-dispersing cone can be nested into the main cylinder body for portability, while also serving as a protective shell for the delicate speaker cover. It gives a double function for the product and allows the customer to use it very easily. The cover itself is a flexible spandex material that joins the product’s two main geometries together while giving the surreal illusion of the cone balancing itself at the smallest point.

BLOSSOM comes in five different colours, which allows each client to choose the one they desire. What surprises me is the functionality that is smartly hidden in the design of the object. The outside keeps it sharp, simple and minimal, while inside hides all the mechanisms and details. This is a great example of how everyday objects can make our lives better by using functionality and aesthetics.

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BEBOP product and brand designers who define/refine/redefine your brand, and develop a system of holistic design with our dynamic approach that adapts to what is best for the product and ultimately for your brand. Our transparent process of meticulous collaboration allow us to challenge each other and push the boundary. Together, we are here to design your vision.


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Dot Watch, Braille is beautiful. The first moving braille smartwatch for the visually impaired. A powerful and cohesive look. Art direction, product design, branding, envision, packaging, web, app, exhibition and photography for Dot Inc. by cloudandco.

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Braille characters are expressed by the four cells built on the display. These cells are interactive. Touch the bottom left and right portions of the cell, and the touch sensors will respond to your gestures.

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285 million vision-impaired communities in the world. 95% of blind people give up learning braille. Only 1% of books are offered in braille. $2,000-$13,000 Price of outdated braille technology.

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Floating Lighting, credit : Mihoya x YeongKyu YOO, Japan creative Developer - Jin Kuramoto, Assist designer - YoungDuck Song

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O-Fan, latest USB powered mini fan, is the spearhead of our minimalistic design discipline. It sits freely on a saddle crafted to accommodate any desired wind direction and, O-Fan’s frame and the embossed saddle create a pin point wind channel, to maximize its cooling efficiency. Out runner motor keeps the fan very quiet even after a long hours of operation. O-Fan, gives your lifestyle a definite plus with the cool breeze, in a brilliant design.

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pium smart diffuser, A pure monolith l pium smart diffuser provides personalized scents intelligently blended based on user’s behavior and location. pium smart diffuser pairs with a smartphone to enable connected scent services such as location-based scent control, activity-oriented scent recommendation, and environment-optimized diffusing control.

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World Clock, The 11+ World Clock reinterprets the traditional functionality of the clock by creating a unique and playful interaction between the user and the design. Although the face of the World Clock may not seem out of the ordinary, its cylindrical body allows it to display 24 different time zones via a clever rolling mechanism. Independently working hands allow the clock to be quickly rolled back to any of its 24 time zones, while immediately transitioning back to the local time. The World Clock comes with 3 color variations; Modern Gray, Midnight Blue, and Orange passion. ]

YEONGKYU YOO, the founder, is the creative director of cloudandco and he has more than 17 years experiences prior to opening cloudandco. He was the former creative director of iriver and before that he worked at NIKE WHQ, Samsung - accomplishing great success through his design experiences in product design, UI(user interface), packaging, branding and CMF(Color/Meterial/Finish). His work has been featured in Wallpaper Magazine, The New York Times magazine and has participated in many global campaigns such as MUJI's Enjoy! ( ) Energy project as well as Japan Creative + Elle Decor's Simple Vision project.

Awards IF Design Award Unit Style UI, Gold, Germany, 2011/IF Design Award Domino product design, Gold, Germany, 2011/IF Design Award Story product design, Gold, Germany, 2010/Red Dot Design Award,Germany/d&AD, the UK/Good Design Award, Japan/IDEA Silver Award, the U.S.

Exhibition 2015 Preparation at Hewitt national design museum – New York, 2014 Asia talent Bangkok, 2013 Japan creative "simple vistion" Milan, Tokyo, 2012 Muji Enjoy!( ) Energy Tokyo, 2006 Less than nothing – New York (Material Connection)


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