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Dryer - Our judges, after five rounds of judging in the previous weeks, finally picked a winner: Junggi Sung, whose concept hair dryer would make a sound evoking the engine roar of a 911. Not only was it well done, with a gear-shift schematic detail in the controls and an interesting on/off switch on the plug, it was the only entry we received that considered sound as an important part of the 911's identity.

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As Grant Larson, Porsche’s exterior designer, said, "I fell in love with it from day one because it’s so goofy and wacky--so simple and so pure and the way the cord comes out of the tube isn’t like anything else. It’s really well thought out. It had very little description, because it just explained itself. And I think that’s the mark of a good product."

Jens Martin Skibsted, the founder of Biomega bikes and a cofounder of design firm KiBiSi, echoed that sentiment, saying, "It’s almost a poetic idea. What I like the most is that it’s smart from a brand-extension viewpoint." And Dror Benshetrit, founder of Studio Dror, appreciated the cleanliness of the design and the simple interactions.

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Elastine - Do you open your eyes when you shampoo?

When we shampoo our hair, we are not able to open our eyes because of the bubbles. We become 'blind' for a short while. Elastine has no color, no braille. but they can be easily distinguished by blindness, low vision and color blindness as well as general user because elastine has different texture on surfaces each package. those textures relate their effect.

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Belle-v Ice Cream Scoop

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Belle-v Ice Cream Scoop

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'Tap Water Bottle'is a bio disposable plastic refillable water bottle with a lid shaped like a faucet handle. the motion of opening the water bottle is like that of turning on a tap, making us reconsider drinking from the tap rather than buying bottled water.

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Water is an irrefutable necessity in our daily lives yet most of us take it for granted. That first glass of water when we wake up, the warm shower before work, and the steady flow of water to soak our dishes and wash our clothes are just some of the ways we use water on a daily basis.

Water plays a critical role in our well being, especially our drinking water. We buy into the advertising and beautiful labels promising that the water we purchase comes from crystal clean mountain springs or melted glaciers, thus pushing Americans to spend billions a year on bottled water.

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Elastine - Do you open your eyes when you shampoo?

When we shampoo our hair, we are not able to open our eyes because of the bubbles. We become 'blind' for a short while. Elastine has no color, no braille. but they can be easily distinguished by blindness, low vision and color blindness as well as general user because elastine has different texture on surfaces each package. those textures relate their effect.

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Faucet - Uncomfortable Design

This water tap is quite ordinary. The only difference from the traditional taps is that the water outlet is facing toward you, rather than facing downwards. Thus, if you turn the water on too much you will be splashed with water. This is definitely an uncomfortable design. However, this is a direct and stronger way of delivering a message of saving water in comparison to other means. The water itself becomes the message. Uncomfortable is delivering a positive message.

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Trash Bin - Uncomfortable Design

This is a rubbish bin design. This started from designing a simple lid for the bin. Universally, rubbish bins are designed to make throwing waste away an easier and more convenient task. In this design, an “uncomfortable” feeling has been created through a net-like lid. This makes us to rethink not only about the act of throwing waste, but also the waste itself. Since we are the ones to define the meaning of waste, being able to influence eco-responsible thinking through behavior, makes this a positive piece.

Junggi Sung

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Audi Rocking Horse, "The purest form of a Rocking horse" Audi design challenge 2016 - Finalist (top 4), carbon fiber

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Audi for my child. We saw a sentimental side of Audi. Everybody may have a memory of pretending to drive sitting on the driver’s seat of their father’s car at least once as a child. Children yearn for their parent’s car. We began making a design with a keyword of aspiration and we decided to design Audi only for children and Audi children could operate by themselves. We made a conclusion that the item satisfying both things was rocking horse. Material and production method, Use of carbon fiber.

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Audi design challenge 2016 - seoul, korea

The material is the carbon fiber. As the carbon fiber is light and intense, it is commonly used for the transport machines. It is a material harmonizing with the furniture for children because it is light and strong. But the biggest reason we chose the carbon is because it was a material that could express the slogan ‘Progress through technology’ by Audi and it could raise the completion of the design.

jang won / kim young min

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Dot Watch, Braille is beautiful. The first moving braille smartwatch for the visually impaired. A powerful and cohesive look. Art direction, product design, branding, envision, packaging, web, app, exhibition and photography for Dot Inc. by cloudandco.

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Braille characters are expressed by the four cells built on the display. These cells are interactive. Touch the bottom left and right portions of the cell, and the touch sensors will respond to your gestures.

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285 million vision-impaired communities in the world. 95% of blind people give up learning braille. Only 1% of books are offered in braille. $2,000-$13,000 Price of outdated braille technology.

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Floating Lighting, credit : Mihoya x YeongKyu YOO, Japan creative Developer - Jin Kuramoto, Assist designer - YoungDuck Song

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O-Fan, latest USB powered mini fan, is the spearhead of our minimalistic design discipline. It sits freely on a saddle crafted to accommodate any desired wind direction and, O-Fan’s frame and the embossed saddle create a pin point wind channel, to maximize its cooling efficiency. Out runner motor keeps the fan very quiet even after a long hours of operation. O-Fan, gives your lifestyle a definite plus with the cool breeze, in a brilliant design.

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pium smart diffuser, A pure monolith l pium smart diffuser provides personalized scents intelligently blended based on user’s behavior and location. pium smart diffuser pairs with a smartphone to enable connected scent services such as location-based scent control, activity-oriented scent recommendation, and environment-optimized diffusing control.

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World Clock, The 11+ World Clock reinterprets the traditional functionality of the clock by creating a unique and playful interaction between the user and the design. Although the face of the World Clock may not seem out of the ordinary, its cylindrical body allows it to display 24 different time zones via a clever rolling mechanism. Independently working hands allow the clock to be quickly rolled back to any of its 24 time zones, while immediately transitioning back to the local time. The World Clock comes with 3 color variations; Modern Gray, Midnight Blue, and Orange passion. ]

YEONGKYU YOO, the founder, is the creative director of cloudandco and he has more than 17 years experiences prior to opening cloudandco. He was the former creative director of iriver and before that he worked at NIKE WHQ, Samsung - accomplishing great success through his design experiences in product design, UI(user interface), packaging, branding and CMF(Color/Meterial/Finish). His work has been featured in Wallpaper Magazine, The New York Times magazine and has participated in many global campaigns such as MUJI's Enjoy! ( ) Energy project as well as Japan Creative + Elle Decor's Simple Vision project.

Awards IF Design Award Unit Style UI, Gold, Germany, 2011/IF Design Award Domino product design, Gold, Germany, 2011/IF Design Award Story product design, Gold, Germany, 2010/Red Dot Design Award,Germany/d&AD, the UK/Good Design Award, Japan/IDEA Silver Award, the U.S.

Exhibition 2015 Preparation at Hewitt national design museum – New York, 2014 Asia talent Bangkok, 2013 Japan creative "simple vistion" Milan, Tokyo, 2012 Muji Enjoy!( ) Energy Tokyo, 2006 Less than nothing – New York (Material Connection)

cloudandco







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