Hyundai described its latest concept vehicle, the OLV (Outdoor Lifestyle Vehicle), as a 'low-cost, high-fun OLV concept vehicle that presents Hyundai's view of how to put the fun back in sport utility vehicles.'

'Many sport utility vehicles on the road today are huge, clunky-lòòking boxes,' said Dragan Vukadinovic, senior designer at Hyundai's California Design Center in Fountain Valley, Calif. Vukadinovic worked on the exterior design of the OLV along wîth his counterparts at the Korean Design Center in Nam-Yang, South Korea. 'The OLV is designed to be agile, both in dynamic performance and in its ability to carry cargo. The convertible trunk that can easily be transformed from a conventional trunk to a utility bed demonstrates some of that agility.'



The OLV is designed to be flexible, allowing people to take their recreational equipment wîth them to outdoor sites or simply carry home products from the local home center.

'OLV is designed to be as much of a functional solution as a visual expression,' said Doug Mottram, national manager, Product Planning at Hyundai Motor America. 'We see the OLV as a fun, affordable vehicle available at a compact sedan price,' he added.

Designed to be economical in both operation and price, the OLV is powered by a four-cylinder DOHC engine equipped wîth a Borg-Warner supercharger and intercooler system, installed by Street Concepts. The modular roof of the OLV is made up of three separate panels that can be removed manually and then stored and secured to the roof rack. This allows the driver and passengers to remove one, two or all three panels for maximum open-air fun.

The OLV's Convertible Trunk operates as a typical trunk in standard layout. However, when large cargo needs to be moved, the rear window hinges up, the trunk lid is removed and the tailgate drops down to form a utility bed. The trunk lid can then be reattached to the tailgate and the side guards installed to complete the transformation from trunk to utility bed.

Detroit Auto Show 1992

HCD-I, the first undertaking of the Hyundai California Design Center, is equipped with a 2.0 16-valve DOHC engine which delivers an impressive 150 hp. This classic two-seater sports car is a reflection of state-of-the-art technology applied to the attainment of high performance.



The two-seat HCD-1 sports car combines retro styling with advanced technology and high performance. It is powered by a 2.0-liter, 16-valve DOHC engine capable of producing 150 horsepower. Safety features abound, from dual airbags (a sophisticated option at the time this car was unveiled) and disc brakes on all wheels to antilock brake and traction control systems. The removable Targa roof covers a power rear(glass) window that can be completely retracted. The unique styling approach is bold and exciting, with a muscularity reminiscent of the human form. The anti-cab-forward design on a classic speedster blends a retro feel with an aggressive stance.

The HCD-1 sports car combines retro styling with advanced technology and high performance. It is powered by a 2,0L, 16-valve DOCH engine capable of producing 150 hp. Safety features abound, from dual airbags (a sophisticated option at the time this car was unveiled) and disc brakes on all wheels to antilock brake and traction control systems.

The unique styling approach is bold and exciting, with a muscularity reminiscent of the human form. The ant-cab forward design on a classic speedster blends a retro feel with an aggressive stance.

The basic package includes a short overhang, rotund wheel arches over large wheels and a uniquely designed trunk that can be loaded with items. The high-performance HCD-1 sports car also boasts a host of advanced features, such as completely retractable rear glass window, disc brakes on all wheels with traction control and ABS braking system. There are also two airbags and large 17-inch alloy wheels with 245/45 tires.

Dropshop - mobile retail



Dropshop is specifically designed for the innovative entrepreneur who would like to be productive on the road and off the road. This nomadic solution allows the brand to share an immersive spatial experience with it's target consumers, any place, any time.


Ji Youn Shin was born in South Korea. Now she graduated from Art Center College of Design, Pasadena, CA in December 2011 with a Bachelor of Science degree in Environmental Design with Experience in Transportation Design.

Ji Youn Shin







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