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Mercedes Silver Arrow, designed by Hubert Lee for the 2011 LA Design Challenge

The classic 1930s and 1950s Silver Arrows from Mercedes count as some of the most beautiful racing cars ever designed. Hubert Lee - the creative director of Mercedes' LA design operation - created a new Mercedes Silver Arrow for the 2011 LA auto show design competition, the LA Design Challenge.

The theme for 2011 was cars for a futuristic Hollywood movie. 'We looked at many influences, but Syd Mead was definitely one,' Lee explains. Beneath the silver wheel shells are omni-directional diagonal rubber sections on a roller that allow steering in all directions. To enable access for passengers, 'the whole dashboard, bonnet and front grille slides forward as one section into the scooped area between the front wheels to create the space for the doors to open up, scissor-style'

Interview with Hubert Lee, Creative Director, Mercedes-Benz

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‘This epic adventure has it all, including a surprise ending that will have audiences cheering as our reluctant heroes save the day with a little old-school subterfuge and help from the great tradition of the mercedes-benz automobiles.‘

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In a futuristic society of increased artificial intelligence, two enlightened crash test mannequins, Hans05 and Franz02, show that they’re no dummies when it comes to recognizing a potential catastrophe and decide to take matters into their own hands. As the evil battering ram Dr. Crash-Barrier seeks to continue his reign of terror and mayhem, the two heroes take action to save their beloved Mercedes-Benz Silver Arrow. They lead the relentless ‘Dr. Barrier’ on an action packed thrill ride through the past and future of transportation.

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The designers at the Mercedes-Benz Advanced Design Studio in Carlsbad, California have created a Hollywood-style homage for Mercedes-Benz to 125 years of innovation in automotive technology and design.

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The leading roles are played by two high-tech characters which have been instrumental in reconciling safety and stylish design in automobiles: the Mercedes-Benz Silver Arrow cult racing car and crash test dummies.

The film "Silver Lightning" is set in the near future, in an age of artificial intelligence. Two crash test dummies by the names of Hans05 and Franz02 take on evil ruler Dr. Crash-Barrier to save their beloved Mercedes Silver Arrow. They engage in an action-packed, nerve-jangling duel with the ruthless battering ram before finally outfoxing him. The Mercedes-Benz Silver Arrow Concept is a low-lying sculpture on wheels.

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''While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car,'' said Jae Chung - Dodge Demon Principal Exterior Designer, Chrysler Group. ''The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes.''

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The Demon name has a long and beloved history with Dodge. It was first applied to a two-door fastback version of the compact 1971-1972 Dart, complete with a cute cartoon mascot—a little red imp with a pitchfork. The most recent Dodge to wear the Demon emblem is pictured above: a racy, two-seat sports concept introduced at the 2007 International Auto Show in Geneva, Switzerland.

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The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes. In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

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The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.

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The Dodge Demon concept is a compact, nimble "roadster with an attitude," a perfect balance of classic sports car proportion and simplicity blended with modern design and performance.

"While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car," said Jae Chung – Dodge Demon Principal Exterior Designer, Chrysler Group. "The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes."

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The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes.

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In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

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2007 Dodge Demon Roadster Concept - Dan Zimmermann, Interior Designer (left), and Jae Chung, Exterior Designer

The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.

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Sangyup Lee, designer of the acclaimed Chevrolet Camaro, has recently resigned from General Motors to accept a position as Chief Designer of Exterior at the Volkswagen/Audi Advanced studio in California. Lee is scheduled to begin work mid-January 2010, reporting to Jens Manske who was appointed Executive Director earlier this year. His role is to inspire a newly merged Volkswagen and Audi design staff in the Santa Monica studio.

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As the designer of the 2010 Chevrolet Camaro Sangyup Lee is considered by most Camaro fans as the man who brought the Camaro back to life. He is by far the most unlikely person for the Camaro design job that was bestowed upon him because of where he was born and raised. Sangyup Lee was born and raised far from American cars and culture in Korea where his first experience with the Camaro was at the age of 20. Lee came to the US in 1995 to study Transportation design at the Art Center in Pasadena. He would later take a job with Porsche and Pininfarina in Europe before moving back stateside to work at General Motors.

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Sang Yup Lee is an American-based Korean-born industrial designer. In 1995 he came to America to study Transportation design at the Art Center in Pasadena. He would later take a job with Porsche and Pininfarina in Europe before moving back stateside to work at General Motors. He had a 10-year tenure at GM, producing such works as the 50th Anniversary Stingray concept and the 2004 Buick Velite Concept. His most notable work, however, is the 2010 Chevrolet Camaro. He has since moved to the Volkswagen/Audi Advanced studio in California as Chief Designer of Exterior.

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Chevrolet Camaro Concept Combining dramatic design and exciting performance, the Chevrolet Camaro Concept recaptures the spirit of one of the most popular sport coupes of all time and redefines the Camaro for new generations of fans.

The Chevrolet Camaro Concept embodies the performance and passion that have made first-generation Camaros some of the most sought-after collector cars, updating the formula with a fuel-efficient powertrain, sophisticated chassis and contemporary design execution. The goal is to make the sport coupe relevant to younger enthusiasts while retaining its appeal to its current fans.

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"Millions of people of all ages fell in love with the Camaro for all of the right reasons," said Ed Welburn, GM vice president, global design. "Camaros were beautiful to look at and offered performance that could rival expensive European GTs. Yet they were practical enough to drive every day and priced within the reach of many new car buyers."

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Though only a show car at this point, the Chevrolet Camaro Concept is intended to explore customer reaction to design and engineering elements that might lead to an all-new version of the Chevrolet Camaro. The long hood, short deck and wide stance of the Chevrolet Camaro Concept leave no doubt that it is a serious performance car. Those looks are backed up by a 400-horsepower aluminum small-bock V-8, a six-speed manual transmission, and a sophisticated chassis with four-wheel independent suspension.







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