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''While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car,'' said Jae Chung - Dodge Demon Principal Exterior Designer, Chrysler Group. ''The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes.''

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The Demon name has a long and beloved history with Dodge. It was first applied to a two-door fastback version of the compact 1971-1972 Dart, complete with a cute cartoon mascot—a little red imp with a pitchfork. The most recent Dodge to wear the Demon emblem is pictured above: a racy, two-seat sports concept introduced at the 2007 International Auto Show in Geneva, Switzerland.

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The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes. In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

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The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.

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The Dodge Demon concept is a compact, nimble "roadster with an attitude," a perfect balance of classic sports car proportion and simplicity blended with modern design and performance.

"While the iconic Dodge Viper is a dream car for many, the Dodge Demon is designed to be an attainable dream car," said Jae Chung – Dodge Demon Principal Exterior Designer, Chrysler Group. "The exterior design is simple yet bold, featuring an energetic combination of curves and intersecting planes."

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The bodyside of the Dodge Demon main character line flows up and over the front wheel, then drops diagonally to an angular color-keyed vent on the rear fender that directs cooling air to the rear brakes.

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In similar fashion, the compound rear fender surface curves up and over the rear wheel, sweeping into a broad diagonal plane extending to the taillamp. The resulting muscular fender form projects boldly beyond the main body, underscoring that the Dodge Demon concept is a rear-wheel-drive machine.

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2007 Dodge Demon Roadster Concept - Dan Zimmermann, Interior Designer (left), and Jae Chung, Exterior Designer

The rear surface of the body is divided into three planes with two chamfered outboard planes, dominated by long, tapering trapezoidal taillamps. The taillamps sport translucent red inset lenses that surround LED back-up lamps.

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Sangyup Lee, designer of the acclaimed Chevrolet Camaro, has recently resigned from General Motors to accept a position as Chief Designer of Exterior at the Volkswagen/Audi Advanced studio in California. Lee is scheduled to begin work mid-January 2010, reporting to Jens Manske who was appointed Executive Director earlier this year. His role is to inspire a newly merged Volkswagen and Audi design staff in the Santa Monica studio.

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As the designer of the 2010 Chevrolet Camaro Sangyup Lee is considered by most Camaro fans as the man who brought the Camaro back to life. He is by far the most unlikely person for the Camaro design job that was bestowed upon him because of where he was born and raised. Sangyup Lee was born and raised far from American cars and culture in Korea where his first experience with the Camaro was at the age of 20. Lee came to the US in 1995 to study Transportation design at the Art Center in Pasadena. He would later take a job with Porsche and Pininfarina in Europe before moving back stateside to work at General Motors.

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Sang Yup Lee is an American-based Korean-born industrial designer. In 1995 he came to America to study Transportation design at the Art Center in Pasadena. He would later take a job with Porsche and Pininfarina in Europe before moving back stateside to work at General Motors. He had a 10-year tenure at GM, producing such works as the 50th Anniversary Stingray concept and the 2004 Buick Velite Concept. His most notable work, however, is the 2010 Chevrolet Camaro. He has since moved to the Volkswagen/Audi Advanced studio in California as Chief Designer of Exterior.

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Chevrolet Camaro Concept Combining dramatic design and exciting performance, the Chevrolet Camaro Concept recaptures the spirit of one of the most popular sport coupes of all time and redefines the Camaro for new generations of fans.

The Chevrolet Camaro Concept embodies the performance and passion that have made first-generation Camaros some of the most sought-after collector cars, updating the formula with a fuel-efficient powertrain, sophisticated chassis and contemporary design execution. The goal is to make the sport coupe relevant to younger enthusiasts while retaining its appeal to its current fans.

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"Millions of people of all ages fell in love with the Camaro for all of the right reasons," said Ed Welburn, GM vice president, global design. "Camaros were beautiful to look at and offered performance that could rival expensive European GTs. Yet they were practical enough to drive every day and priced within the reach of many new car buyers."

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Though only a show car at this point, the Chevrolet Camaro Concept is intended to explore customer reaction to design and engineering elements that might lead to an all-new version of the Chevrolet Camaro. The long hood, short deck and wide stance of the Chevrolet Camaro Concept leave no doubt that it is a serious performance car. Those looks are backed up by a 400-horsepower aluminum small-bock V-8, a six-speed manual transmission, and a sophisticated chassis with four-wheel independent suspension.

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The BIOME Concept design by designers of the Mercedes-Benz Advanced Design Studios in Carlsbad, California. Designers taking their inspiration from nature, they designed a vehicle which is fully integrated into the ecosystem. According to Hubert Lee, Head of the Mercedes-Benz Advanced Design Studios in Carlsbad “The Mercedes-Benz BIOME Concept is a natural technology hybrid, and forms part of our earth’s ecosystem. It grows and thrives like the leaves on a tree”.

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Mercedes-Benz at the Los Angeles Design Challenge: Mercedes-Benz BIOME: an Ultralight Vehicle at One with Nature- The designers from the Mercedes-Benz Advanced Design Studios in Carlsbad, California, surprised everyone with a revolutionary vision.

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Taking their inspiration from nature, they designed a vehicle which is fully integrated into the ecosystem, from the moment of its creation right through to the end of its service life. The Mercedes-Benz BIOME grows in a completely organic environment from seeds sown in a nursery. Out on the road the car emits pure oxygen, and at the end of its lifespan it can be simply composted or used as building material.

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At the 2010 Los Angeles Design Challenge, the designers from the Mercedes-Benz Advanced Design Studios in Carlsbad, California, surprised everyone with a revolutionary vision. Taking their inspiration from nature, they designed a vehicle which is fully integrated into the ecosystem, from the moment of its creation right through to the end of its service life. The Mercedes-Benz BIOME Concept grows in a completely organic environment from seeds sown in a nursery. Out on the road the car emits pure oxygen, and at the end of its lifespan it can be simply composted or used as building material.

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As the inventor of the motor car, we wanted to illustrate the vision of the perfect vehicle of the future, which is created and functions in complete symbiosis with nature. The Mercedes-Benz BIOME Concept is a natural technology hybrid, and forms part of our earth's ecosystem. It grows and thrives like the leaves on a tree" according to Hubert Lee, Head of the Mercedes-Benz Advanced Design Studios in Carlsbad. This year the competition had called for the creation of a vision of a safe and comfortable 2+2 compact car featuring good handling and a first-class design, and weighing only 1,000 lbs (around 454 kg/kerb weight).

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The Mercedes-Benz BIOME Concept symbiosis vehicle is made from an ultralight material called BioFibre and tips the scales at just 875.5 lbs (around 394 kg). This material is significantly lighter than metal or plastic, yet more robust than steel. BioFibre is grown from proprietary DNA in the Mercedes-Benz nursery, where it collects energy from the sun and stores it in a liquid chemical bond called BioNectar4534.

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As part of this process, the vehicle is created from two seeds: The interior of the BIOME grows from the DNA in the Mercedes star on the front of the vehicle, while the exterior grows from the star on the rear. To accommodate specific customer requirements, the Mercedes star is genetically engineered in each case, and the vehicle "grows" when the genetic code is combined with the seed capsule. The wheels are grown from four separate seeds.

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The Mercedes-Benz BIOME Concept is powered by BioNectar4534, which is stored in the BioFibre material of the chassis, interior, and wheels. In addition, Mercedes-Benz has developed a technology to equip trees with special receptors which can collect the excess solar energy and turn it into BioNectar4534.

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This creates a direct link with nature's energy sources and acts as an incentive to cover mobility energy requirements through more trees and at the same time maintain natural resources. Like plants, the Mercedes-Benz symbiosis vehicle also produces oxygen, thereby contributing to improving air quality.







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