Hyundai Pony Coupe (ItalDesign), 1974 Giorgetto Giugiaro

Pony Coupé is a successful experiment: very slim and extremely graphic surface treatment and the adoption of the bumpers painted in body color, draw the Asso di Picche. The interior is probably the most successful of the early Italdesign's prototypes. The dashboard is cylindrical, while the seats remind some container objects of industrial design than a car.

When Hyundai wanted to develop their own car, they hired George Turnbull, the former Managing Director of Austin Morris at British Leyland in 1974. He in turn hired five other top British car engineers, Kenneth Barnett body design, engineers John Simpson and Edward Chapman, John Crosthwaite as chassis engineer and Peter Slater as chief development engineer. With Turnbull's experience with the Morris Marina (see Korean connection), engines and transmissions from Mitsubishi, some parts from the Ford Cortina they were already producing, and a hatchback body styled by Italdesign Giugiaro, they developed the Hyundai Pony.


The Pony was presented at the Turin Motor Show in October 1974, and the car was introduced in December 1975 as a 4-door sedan to compete with the Saehan Gemini and Kia Brisa. A pickup version was added in May 1976, a station wagon in April 1977, and a 3-door hatchback in March 1980.

Hyundai began exporting the Pony to Argentina, Colombia, Ecuador and Egypt from 1976 until 1988. Sales in the United Kingdom began in January 1976, making it the first Korean car to be sold there with further exports to Europe from 1978 to Belgium and the Netherlands. Later on, the Pony was exported to Greece.

The 1.2 L (1,238 cc) 4-cylinder engine and the 1.4L (1,439 cc) produced 67 bhp. The 1.4 GLS was tested by the British car magazine Motor and top speed was 92 mph with acceleration 0-60 mph in 15.3 seconds

Ital Design

Hyundai described its latest concept vehicle, the OLV (Outdoor Lifestyle Vehicle), as a 'low-cost, high-fun OLV concept vehicle that presents Hyundai's view of how to put the fun back in sport utility vehicles.'

'Many sport utility vehicles on the road today are huge, clunky-lòòking boxes,' said Dragan Vukadinovic, senior designer at Hyundai's California Design Center in Fountain Valley, Calif. Vukadinovic worked on the exterior design of the OLV along wîth his counterparts at the Korean Design Center in Nam-Yang, South Korea. 'The OLV is designed to be agile, both in dynamic performance and in its ability to carry cargo. The convertible trunk that can easily be transformed from a conventional trunk to a utility bed demonstrates some of that agility.'



The OLV is designed to be flexible, allowing people to take their recreational equipment wîth them to outdoor sites or simply carry home products from the local home center.

'OLV is designed to be as much of a functional solution as a visual expression,' said Doug Mottram, national manager, Product Planning at Hyundai Motor America. 'We see the OLV as a fun, affordable vehicle available at a compact sedan price,' he added.

Designed to be economical in both operation and price, the OLV is powered by a four-cylinder DOHC engine equipped wîth a Borg-Warner supercharger and intercooler system, installed by Street Concepts. The modular roof of the OLV is made up of three separate panels that can be removed manually and then stored and secured to the roof rack. This allows the driver and passengers to remove one, two or all three panels for maximum open-air fun.

The OLV's Convertible Trunk operates as a typical trunk in standard layout. However, when large cargo needs to be moved, the rear window hinges up, the trunk lid is removed and the tailgate drops down to form a utility bed. The trunk lid can then be reattached to the tailgate and the side guards installed to complete the transformation from trunk to utility bed.

Detroit Auto Show 1992

HCD-I, the first undertaking of the Hyundai California Design Center, is equipped with a 2.0 16-valve DOHC engine which delivers an impressive 150 hp. This classic two-seater sports car is a reflection of state-of-the-art technology applied to the attainment of high performance.



The two-seat HCD-1 sports car combines retro styling with advanced technology and high performance. It is powered by a 2.0-liter, 16-valve DOHC engine capable of producing 150 horsepower. Safety features abound, from dual airbags (a sophisticated option at the time this car was unveiled) and disc brakes on all wheels to antilock brake and traction control systems. The removable Targa roof covers a power rear(glass) window that can be completely retracted. The unique styling approach is bold and exciting, with a muscularity reminiscent of the human form. The anti-cab-forward design on a classic speedster blends a retro feel with an aggressive stance.

The HCD-1 sports car combines retro styling with advanced technology and high performance. It is powered by a 2,0L, 16-valve DOCH engine capable of producing 150 hp. Safety features abound, from dual airbags (a sophisticated option at the time this car was unveiled) and disc brakes on all wheels to antilock brake and traction control systems.

The unique styling approach is bold and exciting, with a muscularity reminiscent of the human form. The ant-cab forward design on a classic speedster blends a retro feel with an aggressive stance.

The basic package includes a short overhang, rotund wheel arches over large wheels and a uniquely designed trunk that can be loaded with items. The high-performance HCD-1 sports car also boasts a host of advanced features, such as completely retractable rear glass window, disc brakes on all wheels with traction control and ABS braking system. There are also two airbags and large 17-inch alloy wheels with 245/45 tires.

Dropshop - mobile retail



Dropshop is specifically designed for the innovative entrepreneur who would like to be productive on the road and off the road. This nomadic solution allows the brand to share an immersive spatial experience with it's target consumers, any place, any time.


Ji Youn Shin was born in South Korea. Now she graduated from Art Center College of Design, Pasadena, CA in December 2011 with a Bachelor of Science degree in Environmental Design with Experience in Transportation Design.

Ji Youn Shin



How I learned SolidWorks. Honda N2



Andrew Kim  was born in 1991 in Seoul and raised in Vancouver. He is currently studying at Art Center and living in L.A in United States. Andrew create products that is purely innovative and creatively minimalistic.

Andrew Kim

Mercedes Silver Arrow, designed by Hubert Lee for the 2011 LA Design Challenge



The classic 1930s and 1950s Silver Arrows from Mercedes count as some of the most beautiful racing cars ever designed. Hubert Lee - the creative director of Mercedes' LA design operation - created a new Mercedes Silver Arrow for the 2011 LA auto show design competition, the LA Design Challenge.



The theme for 2011 was cars for a futuristic Hollywood movie. 'We looked at many influences, but Syd Mead was definitely one,' Lee explains. Beneath the silver wheel shells are omni-directional diagonal rubber sections on a roller that allow steering in all directions. To enable access for passengers, 'the whole dashboard, bonnet and front grille slides forward as one section into the scooped area between the front wheels to create the space for the doors to open up, scissor-style'



Design Director: Hubert Lee
Designers: Jackson Luttig, Yasu Sato
Designer/Animation: Alan Barrington

Mercedes Silver Arrow

This Vehicle design is a project of Seungmo Lim who received master’s degree in German Pforzheim University. Dubbed BMW AiricAirin, the vehicle was designed while keeping in mind the fact that everything will go digital in future.

This lightweight sporty roadster concept has the back of a truck which many may think is created by stamping of steel sheet, but it’s not this way. And a hole in the rear of the car between the driver and passenger has a rotor cocooned that turns the air flow which sucks in a diffuser, producing additional energy to assist the engine.

The creation of BMW AiricAirin’s body took Seungmo three weeks and this model comes out in its present from while carving 59 parts that were collected and refined within a period of five weeks. On the other, the vehicle has eleven different colors and textures and laying of a 40 meters of metal wore with a diameter of 1.6mm took Seungmo six days.



BMW Sequence GT which is BMW’s green car for future is developed with deep philosophy, Efficient Dynamics, is more economical, gives happiness of driving and enables the vehicle to share with others.

Electric powered Sequence GT has spacious interior and for the benefits of aerodynamics, a front with double nose. Auto safety in the frontal collision has been preserved with vehicle shooting external airbags, in case a pedestrian comes in the way.

Additionally, the air intakes on the either side of the nose are used to cool the electric motors located under the boot floor. BMW Sequence GT’s cabin has four separate seats and replacing the batteries with the charged ones can be done within a minute.







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