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Future concept HF Heavy equipment was based on the future work environment. Various work environment was considered as an independent crawler used. By extending the crawler, the working radius was broadened and the safety was raised as well. We improved the efficiency of operation through fusing of excavator’s breaking function. We have also considered convenience of moving and transportation with body integrated design.

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Through our integrated insight and foresight, we analyzed the values that brand should contain and deliver to user. We were trying to create new innovation through differentiated strategy. Hyundai Heavy Industry was trying establish next-generation product concept design of excavators, forklifts, wheel loaders to become a market leader in heavy equipment. They were also trying to deliver their firm identity on domestic, global market to their consumers.

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Design identity of Hyundai Heavy Industries delivers customer directly their enterprising and strong image. A powerful and fast flashy motif expresses dynamicity that can spread in any direction. We form a sense of space with the image from perspective view of triangle to describe HHI’s clear and structured way of thinking and the ability to take action immediately.

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Based on constructed design philosophy, we enhance HHI’s consistent brand value and message. HHI could become next generation leader of heavy industry through delivering brand image that explore the future and spread dynamically.

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Citrus has abundant design experiences in different design fields such as Product Design, Space Design, and Graphic Communication Design, acquired through our cooperations with diverse global clients in different industies. Citrus' design strategies and excellence of design have managed to impress the most demanding clients from all over the world.

Citrus

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Intrado, unveiled at the Hyundai press conference at Geneva, shows the company’s optimistic vision of a future where mobility is more enjoyable and more relevant. Far more than a styling exercise, Intrado demonstrates Hyundai’s belief that advanced vehicle technologies and intelligent design can combine to engage more effectively with driver and passengers. The car’s use of lightweight materials, radical construction methods and advanced powertrain raises efficiency, while the design focus inside and out is on meeting the needs of consumers with busy lifestyles.

Intrado takes its name from the underside of an aircraft’s wing the area that creates lift. The car’s advanced materials and technologies also draw inspiration from aircraft, such as the removal of all unnecessary weight, logical solutions to complex challenges, inspired by a purity of purpose, and a highly efficient powertrain.

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The distinctive exterior shape of Intrado is dictated by the need to be aerodynamically efficient; it is free of unnecessary adornments and features minimal detailing. The body panels are made of advanced super-lightweight steel from Hyundai Motor Company steel plant. Its interior is defined by a focus on usability and adaptability, and draws attention to its advanced materials and radical construction. The seals of opening panels shut directly against the central carbon frame, showcasing the carbon fiber whenever doors, hood or trunk are opened. Components that are usually concealed are highlighted, including the ‘see-through’ air vents and exposed frame onto which the seats clip directly.

The super-lightweight structure of Intrado demonstrates Hyundai’s desire to produce lighter, stronger cars that are even better to drive and simpler to repair. The central carbon frame structure is constructed using new manufacturing and joining techniques that together have the potential to change the way cars are made. The strength and rigidity of this central structure also allow body panels to be constructed from any material, giving designers greater flexibility and aiding reparability. Lightweight steel impact structures further enhance crash performance and repair times.

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Intrado is powered by a next-generation hydrogen fuel-cell powertrain that utilize a Li-ion 36 kW battery. Refueled in just a few minutes, Intrado has a range of more than 600 kilometers and emits only water. In addition to increased range, Intrado promises more responsive and agile driving dynamics, thanks to the reduced weight and greater efficiency of its powertrain.

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The Hyundai Intrado Concept is revolutionary. If it really is feasible to make vehicles using carbon fiber in this way, from both technological and cost-effectiveness standpoints, then it won't just be Hyundai doing it. Every other carmaker will follow suit.

On a more real-world note, this is Hyundai's first concept created under the leadership of design boss Peter Schreyer, who used to work for Audi (playing a major part in the creation of the original TT) and then moved to Kia. He has received an honorary doctorate from London's Royal College of Art, only the third automotive designer to have done so. Now he oversees the whole Hyundai/Kia styling operation. So expect more stunning looking cars from these marques.

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The key inspiration behind Intrado comes from aeronautics, and harnessing the power of air flow to create a more efficient form. This inspired the name ‘Intrado’, which is the underside area of an aircraft’s wing that creates lift.

Raphael Bretecher, General Manager, Design Department at Hyundai Design Centre Europe, and Intrado project leader, commented: “Intrado aims to encapsulate the efficiency and freedom associated with flying, while paving the way for future Hyundai models. The parallels with aircraft go far beyond the name. Nothing is present solely for decoration. Everything serves a purpose. Like an aircraft, Intrado has a purity of design that is beautiful and efficient.”

Hyundai Motors

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The Genesis New York Concept has been unveiled overnight to preview what is arguably Hyundai’s most ambitious car yet – a sleek-looking luxury sedan that will battle the BMW 3 Series.

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Inside, the New York Concept’s dash is dominated by an ultra-wide, curving 21-inch screen that incorporates both a circular instrument panel and digital multimedia displays that include a speedo. There’s also a Batmobile-style steering wheel notable for an open top section. The cabin features a prominent spinal centre console that runs from the dash through to the two individual rear seats.

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A hybrid drivetrain sits under the concept’s bonnet, comprising a 2.0-litre turbocharged four-cylinder engine, an electric motor and an eight-speed automatic gearbox. Power and torque outputs of 180kW and 353Nm are quoted, which would put the G70 in the same engine-performance region as specific models such as the BMW 330i and Lexus IS200t.

Hyundai Motor







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