Audi Rocking Horse, "The purest form of a Rocking horse" Audi design challenge 2016 - Finalist (top 4), carbon fiber

Audi for my child. We saw a sentimental side of Audi. Everybody may have a memory of pretending to drive sitting on the driver’s seat of their father’s car at least once as a child. Children yearn for their parent’s car. We began making a design with a keyword of aspiration and we decided to design Audi only for children and Audi children could operate by themselves. We made a conclusion that the item satisfying both things was rocking horse. Material and production method, Use of carbon fiber.

Audi design challenge 2016 - seoul, korea

The material is the carbon fiber. As the carbon fiber is light and intense, it is commonly used for the transport machines. It is a material harmonizing with the furniture for children because it is light and strong. But the biggest reason we chose the carbon is because it was a material that could express the slogan ‘Progress through technology’ by Audi and it could raise the completion of the design.

jang won / kim young min