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Dryer - Our judges, after five rounds of judging in the previous weeks, finally picked a winner: Junggi Sung, whose concept hair dryer would make a sound evoking the engine roar of a 911. Not only was it well done, with a gear-shift schematic detail in the controls and an interesting on/off switch on the plug, it was the only entry we received that considered sound as an important part of the 911's identity.

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As Grant Larson, Porsche’s exterior designer, said, "I fell in love with it from day one because it’s so goofy and wacky--so simple and so pure and the way the cord comes out of the tube isn’t like anything else. It’s really well thought out. It had very little description, because it just explained itself. And I think that’s the mark of a good product."

Jens Martin Skibsted, the founder of Biomega bikes and a cofounder of design firm KiBiSi, echoed that sentiment, saying, "It’s almost a poetic idea. What I like the most is that it’s smart from a brand-extension viewpoint." And Dror Benshetrit, founder of Studio Dror, appreciated the cleanliness of the design and the simple interactions.

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Elastine - Do you open your eyes when you shampoo?

When we shampoo our hair, we are not able to open our eyes because of the bubbles. We become 'blind' for a short while. Elastine has no color, no braille. but they can be easily distinguished by blindness, low vision and color blindness as well as general user because elastine has different texture on surfaces each package. those textures relate their effect.

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Belle-v Ice Cream Scoop

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Belle-v Ice Cream Scoop

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'Tap Water Bottle'is a bio disposable plastic refillable water bottle with a lid shaped like a faucet handle. the motion of opening the water bottle is like that of turning on a tap, making us reconsider drinking from the tap rather than buying bottled water.

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Water is an irrefutable necessity in our daily lives yet most of us take it for granted. That first glass of water when we wake up, the warm shower before work, and the steady flow of water to soak our dishes and wash our clothes are just some of the ways we use water on a daily basis.

Water plays a critical role in our well being, especially our drinking water. We buy into the advertising and beautiful labels promising that the water we purchase comes from crystal clean mountain springs or melted glaciers, thus pushing Americans to spend billions a year on bottled water.

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Elastine - Do you open your eyes when you shampoo?

When we shampoo our hair, we are not able to open our eyes because of the bubbles. We become 'blind' for a short while. Elastine has no color, no braille. but they can be easily distinguished by blindness, low vision and color blindness as well as general user because elastine has different texture on surfaces each package. those textures relate their effect.

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Faucet - Uncomfortable Design

This water tap is quite ordinary. The only difference from the traditional taps is that the water outlet is facing toward you, rather than facing downwards. Thus, if you turn the water on too much you will be splashed with water. This is definitely an uncomfortable design. However, this is a direct and stronger way of delivering a message of saving water in comparison to other means. The water itself becomes the message. Uncomfortable is delivering a positive message.

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Trash Bin - Uncomfortable Design

This is a rubbish bin design. This started from designing a simple lid for the bin. Universally, rubbish bins are designed to make throwing waste away an easier and more convenient task. In this design, an “uncomfortable” feeling has been created through a net-like lid. This makes us to rethink not only about the act of throwing waste, but also the waste itself. Since we are the ones to define the meaning of waste, being able to influence eco-responsible thinking through behavior, makes this a positive piece.

Junggi Sung










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