2009 A/W; Whitemare
Ara’s graduate collection ‘Hypnosis’ was selected to take part in CSM’s 2009 Graduate Press Show, gaining the attention of stylist Nicola Formichetti. Her designs have since been worn by Lady Gaga and shot for Dazed & Confused and OUT magazine.
2010 S/S; Mermaids
For Spring/Summer 2010 Ara Jo is inspired by the mythical creatures of the deep sea. Having always been curiously fascinated by the vibrant colours, effortless beauty and streamline shapes of mermaids, it was here she took her main inspiration for the collection.
The figure hugging garments reveal the most sensual areas of the female body, mirroring the Mermaids effortless ability to attract suitors. The tropical colours set on black reflect the vibrancy of the under-water world where the picturesque coral and kaleidoscopic fish illuminate the ocean bed.
ARAJO | NOT JUST A LABEL
Ara Jo
