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The LG Objet TV comes with a 65-inch Super Ultra HD display and a premium soundbar.

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The Objet Audio

LG teamed up with renowned Italian industrial designer Stefano Giovannoni on the design and selection of the perfect materials for LG Objet. After more than two years in development, LG Objet is now available to discerning customers in South Korea to begin with.

“I agree with LG’s design philosophy very much,” said Stefano Giovannoni, Italian designer who participated in the Objet project. “Combining appliances with furniture is not only popular in Italy but also globally.”

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The Objet refrigerator

The Objet fridge, resembling a hotel mini bar, runs on thermoelectric elements instead of a compressor – the core component for most fridges – which makes it free of vibration and noise problems when placed next to the bed or sofa.

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The Objet air purifier

LG has launched a new high-end brand with an aim of combining home appliances with furniture, targeting consumers who are seeking unique design. The new brand will be called ‘LG Objet’ which it will use for what it calls “premium private appliances.”

The company said: “LG Objet is a new concept of convergence appliances which brings electronics and furniture together.” This claims that the products will not only function as electronics devices but as home decor too. The new brand is LG’s second premium brand and follows LG Signature which was launched in 2016.

LG Electronics

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