Future Heritage: The "Umbro" Project - same material in shoe and bag. Diamond shape pops up when it has stuff inside. Material: Poly Span Fabric, Leather

In relation to the title “Future Heritage” of this project, we were asked to create concepts and ideas for fashion, product and lifestyle. We saw sports as a good medium to blur borders in the city. We wanted that more people enjoy sports in their everyday lives. We thought umbro products should be fit in city workers’ modern day lives.

Our objective was first to make the diamond shape synonymous with the umbro brand, so that every time somebody saw a diamond they would think of umbro, free advertising for umbro wherever there are diamonds.

So Hyun Kim