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The new headquarters for Amorepacific, Korea’s largest beauty company, is located in the centre of Seoul at a site which has been occupied by the company since 1956. The site is situated next to a former US military zone that is being transformed into the spacious public Yongsan Park and a business district, which is part of a masterplan representing the largest high-rise development in Korea that will substantially alter the urban fabric of the Yongsan district.

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The form of the building is both abstract and gestural. Focusing on a single, clear volume, the proportions of the building have been carefully developed around a central courtyard to maximize the effectiveness of natural ventilation and daylight.

Three large urban openings connect this central void with the exterior surroundings, providing both dramatic views over the city and the mountains in the distance. As ‘hanging gardens’, these openings give scale and allow nature to extend from the adjacent park into all parts of the building.

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The design elaborates the social, cultural and professional ambitions of the company, combining the workplace with other communal activities. The building offers itself to the city by being elevated above its public entrance platform, creating a generous, public atrium entrance hall.

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The courtyard situated above represents the communal centre of the company workplace, with the elevated gardens providing recreational space for those who use the building. A rich mixture of public amenities around the atrium, such as a museum, auditorium, library, restaurants and childcare facilities, ensure that the building is not only an efficient headquarters, but also the public face of a vital company, embedded in the growing metropolis of Seoul.

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'Rooftop solar panels' of the new headquarters

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The façades with their diaphanous brise-soleil cladding not only facilitate the environmental performance of the building by providing shading and reducing heat load, but also give the building a coherent and solid yet at the same time open and light form. Metaphorically, the new building echoes the aspirations of a modern organisation, mediating between local and global, private and public, collective and individual, formal and informal, and in doing so establishing its dynamic identity.

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Date: 2010-2017 Gross floor area: 216,000 m² Client: Amorepacific Corporation Architect: David Chipperfield Architects Berlin Partner: David Chipperfield, Christoph Felger (Design lead), Harald Müller Project architect: Hans Krause Contact architect: HAEAHN Architecture, KESSON Site supervision: Kunwon Engineeing Co. Ltd. General contractor: Hyundai Engineering & Construction Design engineers: Arup Deutschland GmbH Landscape architect: SeoAhn

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Architect: David Chipperfield

David Chipperfield studied at Kingston School of Art and the Architectural Association in London. After graduating he worked at the practices of Douglas Stephen, Richard Rogers and Norman Foster. He established David Chipperfield Architects in 1985 in London and opened further practices in Berlin, Milan and Shanghai.

David Chipperfield has taught and lectured worldwide. He has been Professor of Architecture at the Staatliche Akademie der Bildenden Künste in Stuttgart, and Visiting Professor at several schools of architecture in Austria, Italy, Switzerland, the United Kingdom and the United States.

In 2009 David Chipperfield was awarded the Order of Merit of the Federal Republic of Germany and in 2010 he was knighted for services to architecture in the UK and Germany by Her Majesty Queen Elizabeth II. In 2012 David Chipperfield was Curator of the 13th International Archi-tecture Exhibition of the Venice Biennale.

David Chipperfield

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According to Lee, colors of celadon are more varied than those of white porcelain. He likes to experiment with different shades of celadon depending on the form and usage of his works, rather than being confined to the traditional celadon color. His favorite Goryeo celadon patterns are the early ones with clear drawings using the sanggam technique. He strives to create sophisticated celadon works with vibrant colors that balances simplicity and touch of drawings.

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The colors, forms, and expression methods of the Goryeo celadon are indeed superior but it is equally important to evolve that style into a new direction that people of our times can relate to. Therefore, Lee’s tableware works have developed in its color, form and patterns in a way that fits naturally into our modern lifestyle. By combining the understanding of traditional potteries and its techniques with that of the modern lifestyle, Lee, Eun Bum is creating the contemporary celadon works of our times.

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He also frequently visits old celadon remains throughout the Korean peninsula to study the broken pieces and how they differ across the regions, continuously studying the different effects of clay & glaze combinations.

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Lee is a superb engineer who advances the techniques of the traditional celadon but he is also a designer who creates objet that blends well into our modern lives. He aims to create the new celadon of our times that combines the sophistication of the lines and elegance of pure celadon. He constantly updates and improves his celadon works, treating it as a living entity that grows and matures.

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I like works that have been created with a great deal of care and effort. I also find witty works interesting, but I prefer works that make me want to keep them by my side because they reflect so much of the love and sincerity of the person who made the work. I am always thankful to the works that are made with love and warmth for the viewers and users.

I hope that my work does the same and try to place my utmost efforts at every moment. I often stroke my daughter’s head, just like my mother did for me. When doing so, I realize that the touch of my mother is the same as mine. I create works with the same heart and the same hands, as if I am praying.

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“Beop Go Chang Sin (法古創新),” the four-character idiom, refers to the spirit of creating the new, based on the old. One must learn the old, yet learn it thoroughly, and one must create what is new, yet it must not be solely new.

If the old is not learned thoroughly, then the essence cannot be ascertained and therefore becomes a fabrication. If the new is created yet is not beneficial, then it becomes trash. I always promise myself to become neither a fabrication nor trash. I also believe that this work must be that of joy. I believe the most important thing as an artist is to work joyfully, for the sake of a happy life. In that way, the positive energy will likely be reflected in my work.

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Lee Eun Bum graduated from department of Ceramics at Hongik University in 1992 and started training in Onggi making. He has been introducing his works in five solo exhibitions as well as many other group exhibitions such as ‘Design & Color’ at the International Ceramic Center at Icheon and “Croisements vers la communication” in Paris hosted by IAC.

His works are part of the permanent collection at Chosun Hwanyo Museum in Gwangju as well as Korean Cultural Center in UK. Today, he is back in his hometown in Eumsung, working away in his self-made studio to create works that are contemporary while respecting and borrowing from the traditions and heritage of Korean pottery techniques.

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Ristorante LEONE Ilsan, Gyeonggi-do / December 2017

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Coffee house PRE SEASON Tonguidong, Seoul / August 2017

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Alter Ego Yeonheedong, Seoul / December 2016

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KUHO Flagship Store Hannamdong, Seoul / October 2016

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Dessert bistrot Autrui Yeonheedong, Seoul / December 2016

Jongwan Kim went alone to France to study at Ecole Camondo when he was only 16 years old. He was the youngest person ever to study at the famous school. The school has become world famous for nurturing star designer graduates such as Pierre Paulin, Phillip Stark and Jean Michel Wilmotte.

Jongwan Kim graduated with distinction after majoring in space and product design. Winning many international architecture competitions even before his graduation, he interned at Patrick Jouin Design Studio then was promoted as an art director of commercial spaces. He broadened his knowledge and accumulated experience in various fields. In July in 2016, he finally opened JongKim Design Studio which specializes in Space Strategy.

Jong Wan Kim







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