




New York design office Leong Leong have completed a flagship store for fashion brand 3.1 Phillip Lim in Seoul, Korea.





New York design office Leong Leong have completed a flagship store for fashion brand 3.1 Phillip Lim in Seoul, Korea.




SAMOO Architecture PC, the New York studio of SAMOO Architects and Engineers based in Seoul, Korea, announced today that it has won an international competition for the design of The New York Korea Center, a new home for the Korean Cultural Service in New York. The eight-story, 33,000 square foot facility will offer spaces for exhibitions, performances, lectures, and administration. Korea House will be located on East 32nd Street, extending the vibrancy of Manhattan’s Korea Town to the Murray Hill neighborhood.
Layered behind the glass façade, an open frame will provide a canvas for display panels that convey a changing visual message to the passers-by. This dynamic architectural composition creates a welcoming space for the community. The street level of Korea Center, for example, will focus on exhibits related to current popular trends in Korean culture, including music, movies, food, technology and TV dramas – a phenomenon known as the “Korean Wave.” Visitors can also enjoy a library, café, and gardens, as well as performances in a 240-seat theater.
SAMOO Architecture PC







Living Light is a building facade of the future that displays air quality and public interest in the environment. It is a permanent outdoor pavilion in Peace Park, across from World Cup Stadium in Seoul, Korea.
The Living

VARIABLE DENSITY - ALTERNATIVE PLANNING METHODOLOGY 2007
City =/= commodity?
As the post industrial-revolution economy is perceived as continuously and permanently growing, our cities has become the container as well as symbol of such premise. Whether the focus of discussion here is about the city of Dubai fed by private development or a city in the Third world, raised by the World Bank, cities of our age has inevitably become and are still striving toward becoming a commodity. As a result, ?占폻esigning a city??polarizes the dual relationship between the one who envisions and the one who serves that vision with physical reality. Here a single vision is critical; form is an end-product. 
Simultaneously city is born, is fed, flourishes, and perishes. Unlike human being, or unlike any commodity, city?占퐏 life fluctuates according to multiple parameters in the non-linear life of birth, death, rebirth and so on. Its purpose is never singular, its premise never an end-product. What nurtures a city also is nurtured by it in a non-hierarchical relation.
Soohyun Chang

Spaceship: a vessel to connect human to universe
The picture shown in above is the hart of the spaceship where the journey logs and information that have been collected through the exploration. The red walls are blood vessel of this structure perform as a display device of information stored in the tower.
Hyun Ju Yang