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Eyes on Hyein Seo

Take a break from Vetements for a moment. This season you should have your eyes on Hyein Seo. Her design makes Rihanna fearless, and this week at Helsinki airport the Korean designer made the biggest statement with her avantgarde street wear on the runway with the Lady Vengeance fall/winter 2016 collection.

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FEAR EATS THE SOUL

Hyein Seo's iconic F/W '14 collection, shown at VFILES MADE FASHION

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DON'T DELIVER US FROM EVIL

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FINAL BOSS

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SOUTH OF THE BORDER

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LADY VENGEANCE

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TONIGHT OR NEVER

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BAD EDUCATION

A graduate of Antwerp's prestigious Royal Academy of Fine Arts, South Korean designer Hyein Seo explores contemporary urban sportswear through a distinctly unisex prism. Irreverent, subtly ironic, and conceptually precise, Hyein Seo's work serves to foreground her imagined dystopia, a landscape informed by a lifetime of dusty arcades and prodigious amounts of anime.

A consistent theme throughout Seo's career has been the transition from adolescence to womanhood, and her AW 17 collection explores this idea by creating 20 different looks for Amrita, a character based on an amalgamation of the fantasy characters of Akira, Street Fighter, Tekken and Dragon Girls. Seo's representation of empowerment feels truly fresh and original, and the y2k era arcade-game inspired aesthetic seems perfectly suited for our tumultuous times.

Hyein Seo

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SEC BY RIGOON
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Ara Jo graduated from Central Saint Martins with a degree in Womenswear in 2009. She is based in London. Ara has been working on her label "Ara Jo" since her graduate collection. Ara's main interest is collaborating musicians, creating their own special outfits. Ara Jo's collection is for women who feel confident and love themselves, also enjoy feminity with special outfits.

Ara Jo







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