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Smalto SS2012 Men Couture

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Paris Fashion Week | Smalto Fall 2010

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Smalto Spring /Summer 2013 Menswear Presentation

Youn Chong Bak, creative director of the Parisian house Smalto focuses on details to perfect the image of a gentleman. The name Smalto defines and refines what is considered the gentlemen’s elegance, where she maintains the traditional style in a contemporary context. A precise mixture of Smalto’s Italian origin and French delicateness is a true homage to bespoke tailoring.


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Long 'Lolita' skirts- Denim Blue

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Long 'Lolita' skirts

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Neck-Bowed 'Lolita' Top - LightBlue

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Sailor-collared boxy dress-Powder blue

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Back-Bowed 'Lolita' Top

J.won is a young and exciting knitwear brand based in London. Her brand aims to combine varying design principles to bring unique and exciting identity for its customers. The concept is to empower women but remain sophisticated, practical yet chic, unique but with a wide appeal. Combining these attributes bring the feeling of exclusivity and power to women who can wear it according to their own fashion preferences.

Jiwon, the head designer, believes that knitwear should not just be about comfort but portray style and clear identity for those who wear it. She seeks to bring these themes out by combining colour, collaboration of various techniques and experimentation of combining new and old to ensure that the collection is not just 'trendy,' but bring a classical feel to knitwear.

J.won London

Designer Juun.J titled his spring/summer 2014 menswear show “UNUNIFORM”. The concept of the collection, according to the show notes, was for the house to disintegrate “the barrier of the ‘familiar’ by breathing new life into an already told story”.

The designer attempted to do this by bringing together polar opposite ideas of dress. Say sportswear and business attire, or oversized and fitted. He even took on blurring the line between masculine and feminine dress. 



Han hee Kye

“Be Cover” is her final collection that was inspired by the green witch Elphaba from “Wicked: The Untold Story of the Witches of Oz” musical.

In a beautiful illustration of her motto 'your hands never betray you', Minju Kim presents a womenswear collection combining handcrafts and new materials into stunning silhouettes. At the basis of the collection is the feeling Minju got whilst watching the movie 'Wicked', about the green witch of Oz, which is not a bad person but who is discriminated against because she is green.

The beauty of the unexpected and the unknown is developed into girly garments that look like shiny plastic wrappers, playing with big circular volumes and see-through elements, mainly made out of raffia, plastic tweed, jacquards and rubber. One can fully take cover in one of the bulky voluminous silhouettes with candy wrapper sleeves, or show more of yourself in the tops and skirts made of rubber ribbons.

The strong rubber is melted , twisted and kotted into sweet bows, all handstitched into fabulous see-through garments. Just like in the 1st year of the Antwerp fashion education, Minju digged deeper into handwork, volumes, body shapes and time-consuming experiments, in order to get the best possible approach for this deceivingly sweet collection.

Photography: Quentin De Wispelaere
Styling: Edmund Ooi Kee Song
Make-up: Sigrid Volders for Chanel
Hair: Sigrid Volders for Kevin Murphy
Model: Jessica at Jill Models Management

“Dear My Friend” H&M Design Awards 2013

Minju Kim presented her new collection “Dear My Friend”  via a catwalk show in Stockholm a few days ago and was awarded the 2013 H&M Design Award Winner.  Her HANDMADE collection plays with texture, colour and infuses traditional elements, such as Japanese illustrations on leather.   Kim’s mini-capsule hits H&M stores in Europe this autumn/winter 2013-14.

Paradox of non-existent existence

Many creations have been derived and developed from the notion of the archetype of existing object. The idea about the archetype of the object has been also a recurring topic explored by many artists. But most archetypes of existing objects in modern society have been stuck in the concept that is predetermined by the notion of convenience for capitalism and materialism.

They have been seen only in their designated perspective. If it is not existed in the way that they were supposed to be and most people expect to see, it can be perceived that it is non-existent as people tend to believe only what they have believed and they also see only what they want to see and it shows repulsion against the unfamiliar and new perspective of existing objects unconsciously so people believe that it is not existed.

This paradox can be resolved by the fusion of the unexpected and inexistent aspect of objects and manifests in a resistance against the traditional and existing perspective of objects.

Photographer : Kwangbok Jack Lee
Make-up : Kyungju Claire Chung
Stylist : Heather Hyein Lee, Yoon Yoon
Hair : Kyungju Claire Chung, Heather Hyein Lee
Retoucher : MJ Kim
Model : Gabriel Lefelman

Byung mun Seo

Menswear Spring Summer 2013 Paris

Menswear Spring Summer 2013 Paris


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