Seung-Gun Park, the creative director of pushBUTTON has never ceased to breathe fashion since he was little. His interest in fashion led him to start his career as a singer and fashion model. His frustration with rather boring existing brands pushed him to launch pushBUTTON in 2003. He is a self-taught designer with absolutely no educational background in fashion, which allows him to be free from the existing rules and limitations.



In 2006,pushBUTTON launched a second line, DRESSMONSTER. DRESSMONSTER introduces sophisticated casual design with more affordable price.

pushbuTToN


Resurrection


Yeon Ok Choi


Hyun Joo Kwak


jardin de chouette



Sewing for the Soil, ecodress




Utilizing simple controls attached to the geometric grid pattern that makes up the skirt design, the user is able to control the movements of the skirt, creating new forms and shapes with a simple twist of a knob. - Movie

cargocollective



Beer cap setting series (2006,2009)-It can be a necklace or a brooch

JUNG EE EUN




LONDON, ENGLAND - JUNE 11: A model wearing a creation by graduate Jae Wan Park walks down the runway during the Royal College of Art Summer Fashion Show at Royal College of Art on June 11, 2009 in London, England.

Jae Wan Park


"Sartorial Burden - My inspiration is based on the antipathy towards formal wear for its fossilised forms and attributes of restricting individuality. The antipathy comes from personal experience of restricted life in school and army in Korea where I was forced to wear uniforms, have same hair style and even same life style. The collection is about questioning the general perception of clothing and showing how to identify individuality from stereotypes. I have made transforming clothes from ordinary forms to liberal forms and created typical looking garments with unusual ways of construction to suggest a diversion of conception."





Mason Jung