Stori project  08' London fashion week

Kyu Seon Lee

Future Heritage: The "Umbro" Project - same material in shoe and bag. Diamond shape pops up when it has stuff inside. Material: Poly Span Fabric, Leather

In relation to the title “Future Heritage” of this project, we were asked to create concepts and ideas for fashion, product and lifestyle. We saw sports as a good medium to blur borders in the city. We wanted that more people enjoy sports in their everyday lives. We thought umbro products should be fit in city workers’ modern day lives.

Our objective was first to make the diamond shape synonymous with the umbro brand, so that every time somebody saw a diamond they would think of umbro, free advertising for umbro wherever there are diamonds.

So Hyun Kim

A few years ago a Korean singer wrote a song about the sunburn mark that he found on his finger after he broke up with his girlfriend and removed a ring he had been wearing for a long time. This is the story that inspired Jungyun Yoon to make ‘Inner message’, a ring with hidden letters on the inside. Inner message is a ring that leaves an impression on the finger.

Imagine that your lover giving you a ring that on the surface seems plain, but later when you take the ring off; it says, “Marry me.” Or imagine that even though you take off the ring to clean your hands you are still wearing an impression of the words, ’always’.

Yoon Jung Yun

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