Yuki, 2006

From the series Sakura, 2007

RCA Photography 2007 / Hyun-Ah Cho

Seowoo and her pink things, Color  Photography, 76x76 (cm), 2005 edition 7

Emily and her pink things, Digital Archival Print, 76x76 (cm), 2005 edition 7

This project began with my daughter. My five-year-old daughter loves pink. She wants to wear only pink clothes and only own pink toys and objects. My daughter is not unusual. Most other little girls in the United States and South Korea love pink clothing, accessories and toys. This phenomenon seems widespread among various ethnic groups of children regardless of their cultural backgrounds. This preference is the result of cultural influences and the power of pervasive commercial advertisements such as those for Barbie and Hello Kitty. Through advertising, customers are directed to buy blue items for boys and pink for girls. Blue has become a symbol of strength and masculinity, while pink symbolizes sweetness and femininity.

To make The Pink and Blue Project series, I visited children’s rooms, where I displayed their possessions in an effort to show the viewer the extent to which children and their parents, knowingly or unknowing, are influenced by advertising and popular culture. - jeongmee yoon

JeongMee Yoon on artnet

A statement of 360 pieces on the field of multiple vision
/ C-prints, mixed media / 218x50x50 cm / 1999

statement of 280 pieces on the absolute authority and worshop in art

Osang Gwon
takes pictures and makes them into sculptures, which you can then take pictures of and make into a sculpture.

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