London Fashion Week: Heohwan Simulation Spring-Summer 2013

AS winner of the prestigious Vauxhall Fashion Scout Merit Award, this season was Heohwan Simulation's time to shine. Established by Korean-born Hwan Heo just two years ago in 2010, the confidence and attention to detail in every look was impressive for a label in such early stages of infancy.

Currently in the third season of a ten-year vision - where each collection is inspired by Heo’s critical viewpoint of the history of fashion – today’s show was the amalgamation of a good few decades: Sixties shift dresses, Eighties Alaia-like perforated leather panels, and Nineties androgyny by way of oversized silhouettes, dropped shoulders and precision-cut tailoring.



LOOKBOOK SPRING SUMMER 2013 - Heohwan Simulation

These references were neatly pulled together by what has become something of a trademark – a multitude a textural contrasts. Perspex appliqués and leather panelling paired with floaty silks imbued the collection with depth, and evoked an overall feeling of tough femininity that was certainly the most successful element and lasting impression of the show.



LOOKBOOK SPRING SUMMER 2013 - Heohwan Simulation

This young label showed today that it is a worthy successor to the likes of William Tempest, Hermione de Paula, and David Koma – all previous winners of the award. We look forward to seeing it develop its identity further as it moves towards its fourth season in February.

HEOHWAN SIMULATION

SHIN 2012/13  Garden of east
Model : Helena Oun
Photographer : Hyunwoo Jung

Inspired by paintings of South Korean landscapes, Yeashin has created a world of her own filled with colourful playful dresses with silhouettes and details borrowed from the 60′s.



Womenswear designer, yeashin kim has launched her brand 'SHIN' in 2011. yeashin graduated London college of fashion, she was born and bought up in South Korea until she decided to base in her brand in London.

​​The brand Shin’s basic concept is derived from the mixture of England 60’s outfits with the Korean’s traditional outfits.The varieties of materials together with details of clothes giving witness are emphasized.The mixture of girl’s bubbly and lively look with the well-used colors creates a elegant outfit which is the uniqueness of Shin’s design.
She focus on clothes detail. that is make she's clothe more deeply and differently then the other style.

Yeashin Kim