Two 30 year-old Menswear graduates from Central Saint Martins get together to form a brand focused on razor-sharp lines, sophisticated fabrics and a timeless fit, A.Hallucination.
The designers Hwan Sung Park and Chung Chung Lee have cut their teeth at renowned fashion houses such as Burberry, Alexander McQueen, Tom Ford, Ozwald Boateng and Lie Sang Bong, Paris.
LookBook – Menswear A/W 2010
Presenting their first collection entitled "The First Peal," the main theme is an interesting combination of modern and classic, inspired by the scenery of London such as London Eye with Big Ben and Gherkin. Lee and Park claim: “We would like to show the new ‘modern English dandy’ through our first collection.
We think the mix of classic fabrics and modern design and cutting represent the true London. It’s like how St Paul's Cathedral and the Millennium Bridge go so well together.”
A. hallucination
