Package Design for Leo Phone (KG920) Mobile phone package design
Manufacturer: LG Electronics Inc.
Design: LG Electronics Inc.
Byung Jin Oh, Hang Ah Jo, Mun Hwa Kim, Young Seok Seo
Designed for the first mobile phone to come with a 5-megapixel digital camera, the combination of black and fine silver lends the product a minimal, yet dynamic image. To express the image of a digital camera phone, we created a new frame structure that resembles the iris of the camera as well as a picture frame. The unfolding structure of the frame adds the fun element. The diagonally aligned frame strongly stands out and is exceptionally durable. In order to reduce unit costs, this package uses only paper and PET both of which are also easily recyclable. iF product design award 2007
