Fall 2010 – London : Doii Lee


Fall 2010 – London



After graduating from Central St. Martins College (the best 10 graduates of the College, 2002), Doii's first job was with John Galliano. While working with him, she was sometimes collaborating with the Christian Dior Team. After working with Galliano, Doii was chosen by Antonio Marras himself to work at Kenzo. Working with these great designers, Doii discovered her talent and passion, and felt a strong need to start her own label. 'Doii Paris' is then established.



Following her instincts, the success of the brand comes as no surprise. She is using very special techniques, and together with her amazing talent the collections are really stunning and glamorous! In a recent interview for Hello Magazine, Doii said: "My collection is based around a doll I have, she reflects a certain type of woman. This woman can go anywhere, she has access to any place. She can go to the office, go out and meet friends, or travel to Brazil, anything! She's an independent modern woman...everything in my collection has an ultra feminine touch...I like to define my collection as sexy and fun with an innocent edge...".

.Doii's collections are produced in Korea, she is participating in Seoul Fashion Week, and she also presents her collections twice a year during Paris Fashion Week..Doii Lee lives and works in Paris.

Doii Lee

Camouflage series 2010 : Mason Jung




Camouflage 1 - Sleeveless jacket with fade lapels, Photography : Kenji Hirasawa



Camouflage 2 - Combination of shirt shawl collar, Photography : Kenji Hirasawa



Camouflage 3 - Coat and jacket, Photography : Kenji Hirasawa



Camouflage 4 - Jaket, waistcoat and scarf, Photography : Kenji Hirasawa

Mason Jung presents a series of new project for 2010. He recomstructs habitual men's dress code with merged tailored forms. They are an extention from his previous work where he showed drastic transmogrification such as " Sleeping Suit" and "Blanket Suit" He unveils individual garments focusing on new comstruction and craftsmanship.




Magnified Jacket, Photography : Kenji Hirasawa

The finale of ITS#NINE in Trieste, Italy is almost upon us and in preparation for the event we take a look at the expert judging jury that have the difficult yet rewarding task of selecting this year’s winners.

Mason Jung was born in Seoul, Korea. He completed a BA in Clothing and Textiles at Kyung Hee University. During that time, he served 26 months in the Korean military as national duty, where he faced regulated life. The experience made him have deep thoughts about formality which is reflected in his work. After BA, Jung went on to work for commercial fashion labels in Seoul. In 2007, he moved to London to present his work to a broader audience. Jung attained a Master’s Degree at Royal College of Art where he spent two years.


Mason Jung

SS11 ‘Harrods Launches’ : Jung-Yoon Shin




HARRODS has made collections by four up-and-coming designers available to buy for the first time by launching their collections on its website. Designs by Zara Gorman, Nabil El-Nayal, Jung-Yoon Shin and menswear label Baartmans Siegal are now avail"



Jung-Yoon Shin - Royal College of Art - MA Graduate 2010

Raised by her parents, who were teachers, and inspired to become a fashion designer by her grandmother, one of Korea’s top models, Shin believes that the two different worlds have given her a unique approach to creativity. Flowers with strong, slim lines are signatures of the collection – complete with graphic silhouettes and combinations of soft and heavy contrasting textures. The collection’s elegant and luxurious pale pink palette is contrasted by strong metallic silver tones that add a unique twist.
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