2012 S/S Seoul Fashion Week, Lava Woman by Lee Jung Eun



Lava Woman

Autumn/Winter 2012-13 Ready-To-WearLondon

Vauxhall Fashion Scout, the home of new talent, never fails to leave an audience on a veritable high. An explosion of innovative and inspiring design graced the catwalk in the ‘Ones to Watch’ presentation covering four rising stars.

First to take to the floor was Heohwan Simulation. Celebrated for his ability to merge art and fashion, Heohwan delivered a collection which focused on angular aesthetics – heavy structured jackets accompanied simple black roll-necks, while clean leather panels introduced movement and texture. Accent colours of teal and orange kept the look from verging on being overly tough, while hanging strands of coloured plastic introduced a futuristic, playful undertone.



2012 S/S COLLECTION



HEOHWAN SIMULATION was established by London based Korean born designer, Hwan Heo, in 2010.Hwan Heo’s, Royal College of Art graduate from 2007, brand vision is, to showcase decade projects and the theme of the each collection starts from his experimental artwork which is inspired by his critical viewpoint of fashion history and phenomenon, that aims to approach the key silhouettes more aesthetic angle than visual view point.

Heohwan Simulation



Pom-Pom Coat,
Photographer : Marina Magalhaes



Photographer: james finniga



London College of Fashion BA graduate 2011

I believe that fashion is part of art. Thus, I believe that people who work with fashion are artists. Until today, I have always been drawing and making clothes for my entire life. I think that passion for his work, and inspiration also, new idea are the most important things for an artist. So I found a very special technical idea. It was using wool.

About my concept, my mind was captured by such charming and colorful corals. Corals take a long time undersea to be created. They were very splendid, but did not look bauble at all.
I added some more unique sea creatures into my concept. The aesthetic views of the Rococo period―which I had been always fond of―, and the clothing that appear in the paintings of Antoine Watteau inspired me to do my work. During my life as a student learning about fashion, I have always wanted to make clothes that could make people happy and joyful when they looked or wore them, and that wish remained the same when I first started to do this work. Antoine Watteau and the people of Rococo aimed a truly joyful life, so I totally liked the concept I had chosen.

My last year's collection they were not simply a piece of fabric. They embraced my mind that I could barely explain in any kinds of language. From the beginning, I was very concerned about how I could make clothes that could really express everything about myself. I wanted to make clothes, which everyone who knew me would recognize that they were mine, just at a single glance. I am a very complicated person that it's even impossible for myself to explain in my own words. So I contemplated to choose the concept that could show all those complicated matters that build myself, including my taste and character.

I realized that the works I finished when before my work I only used my eyes and hands. However, during this collection I finished clothes using my mind too. I hoped to deeply move the people who see my clothes, and please them with joy also they can see fresh idea and colour combinations too.

Yeashin Kim






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