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The new headquarters for Amorepacific, Korea’s largest beauty company, is located in the centre of Seoul at a site which has been occupied by the company since 1956. The site is situated next to a former US military zone that is being transformed into the spacious public Yongsan Park and a business district, which is part of a masterplan representing the largest high-rise development in Korea that will substantially alter the urban fabric of the Yongsan district.

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The form of the building is both abstract and gestural. Focusing on a single, clear volume, the proportions of the building have been carefully developed around a central courtyard to maximize the effectiveness of natural ventilation and daylight.

Three large urban openings connect this central void with the exterior surroundings, providing both dramatic views over the city and the mountains in the distance. As ‘hanging gardens’, these openings give scale and allow nature to extend from the adjacent park into all parts of the building.

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The design elaborates the social, cultural and professional ambitions of the company, combining the workplace with other communal activities. The building offers itself to the city by being elevated above its public entrance platform, creating a generous, public atrium entrance hall.

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The courtyard situated above represents the communal centre of the company workplace, with the elevated gardens providing recreational space for those who use the building. A rich mixture of public amenities around the atrium, such as a museum, auditorium, library, restaurants and childcare facilities, ensure that the building is not only an efficient headquarters, but also the public face of a vital company, embedded in the growing metropolis of Seoul.

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'Rooftop solar panels' of the new headquarters

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The façades with their diaphanous brise-soleil cladding not only facilitate the environmental performance of the building by providing shading and reducing heat load, but also give the building a coherent and solid yet at the same time open and light form. Metaphorically, the new building echoes the aspirations of a modern organisation, mediating between local and global, private and public, collective and individual, formal and informal, and in doing so establishing its dynamic identity.

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Date: 2010-2017 Gross floor area: 216,000 m² Client: Amorepacific Corporation Architect: David Chipperfield Architects Berlin Partner: David Chipperfield, Christoph Felger (Design lead), Harald Müller Project architect: Hans Krause Contact architect: HAEAHN Architecture, KESSON Site supervision: Kunwon Engineeing Co. Ltd. General contractor: Hyundai Engineering & Construction Design engineers: Arup Deutschland GmbH Landscape architect: SeoAhn

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Architect: David Chipperfield

David Chipperfield studied at Kingston School of Art and the Architectural Association in London. After graduating he worked at the practices of Douglas Stephen, Richard Rogers and Norman Foster. He established David Chipperfield Architects in 1985 in London and opened further practices in Berlin, Milan and Shanghai.

David Chipperfield has taught and lectured worldwide. He has been Professor of Architecture at the Staatliche Akademie der Bildenden Künste in Stuttgart, and Visiting Professor at several schools of architecture in Austria, Italy, Switzerland, the United Kingdom and the United States.

In 2009 David Chipperfield was awarded the Order of Merit of the Federal Republic of Germany and in 2010 he was knighted for services to architecture in the UK and Germany by Her Majesty Queen Elizabeth II. In 2012 David Chipperfield was Curator of the 13th International Archi-tecture Exhibition of the Venice Biennale.

David Chipperfield

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Ristorante LEONE Ilsan, Gyeonggi-do / December 2017

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Coffee house PRE SEASON Tonguidong, Seoul / August 2017

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Alter Ego Yeonheedong, Seoul / December 2016

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KUHO Flagship Store Hannamdong, Seoul / October 2016

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Dessert bistrot Autrui Yeonheedong, Seoul / December 2016

Jongwan Kim went alone to France to study at Ecole Camondo when he was only 16 years old. He was the youngest person ever to study at the famous school. The school has become world famous for nurturing star designer graduates such as Pierre Paulin, Phillip Stark and Jean Michel Wilmotte.

Jongwan Kim graduated with distinction after majoring in space and product design. Winning many international architecture competitions even before his graduation, he interned at Patrick Jouin Design Studio then was promoted as an art director of commercial spaces. He broadened his knowledge and accumulated experience in various fields. In July in 2016, he finally opened JongKim Design Studio which specializes in Space Strategy.

Jong Wan Kim

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Ga-Pyeong region is located outskirts of Seoul. The site is famous for Arboretum, pine forest and mountains with rocks. The project embraces these characters of region. Likely, to other places, pine trees and large Rocks were easily found on the site. We pursue to express the atmosphere of the site character on our master plan.

When people visit the site, they should experience the nature as itself and should not be disturbed by destructed nature. The site is located on the edge of pine forest, which has slope height difference of 25 meters from the south to north end. Area for glamping is on nature side. The buildings are positioned on the road side, as if they protect the camp site.

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The buildings are divided into three volumes along the slope. The buildings are merge into the nature. The last volume on lowest side is used as welcome center. The facade of the building is combination of mirror and black cedar wood panels. The mirror panels embrace the surrounding nature.

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In this project, we introduced two glamping designs. They are 'rock flower' and 'dynamic triangle'. Both the buildings and the glamping are positioned along the inclined slope.

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Glamping Concept

The word 'Glamping' was introduced over 10 years ago in Korea but its meaning was misappropriated in terms of quality and comfort. Instead of glamorous camping, low quality tents were installed and profiteered.

We came to a mind of creating Glamping, which gives people chance to experience the nature even closer, while providing place to experience uniquely designed architecture and comforts. A place, where nature, ecological values, comfort and modern design are equally balanced. This concept led to the creation of Glamping Architecture in Korea.

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Glamping Description

The Glamping units are juxtaposed with a minimum change of the nature. We developed the Glamping unit and we named the design 'Rock Flower'. The basic concept of 'Rock Flower' was inspired from the rocks on the site.There were number of large rocks on the inclined steep hill and the flowers were grown between gabs.

The design intension is to express the glamping as flower buds on the rock.The 1.5m round window on top of the glamping helps to bring the sun light as well as experience the nature closer.The shape of the Landscape/nature has highest design character and we reflected this while planning the master plan.

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Glamping Form Finding

The shape and the position of the structures were carefully considered to give aesthetic emergence both during the day and the night time.When the form was designed, we considered the vertical structure spacing not to exceed the maximum width of the standard membrane size. This helped to reduce the cost as well as better control over visual effect of the joints between the surfaces. Because of the translucent character of the membrane, the shadow of the structure gave lantern effect, when projected on the surface.

Architects : ArchiWorkshop Location : Ga-Pyung, Gyung-Gi-gun, South Korea Project architects : Hee-Jun Sim, Su-Jeong Park Team : YooMi Chae, KyungNa Kim Area : 180.0 m2 Project Year : 2016 Manufacturers : Serge Ferrari Client : Glamping on the Rock Contractor : TCM Global Building A : 60 sqm (Residential) Building B : 60 sqm(Residential) Building C : 60 sqm (Welcome center) Glamping : 56 sqm per unit

ArchiWorkshop







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